Burton is a brand that has remained synonymous with snowboarding for over four decades. From their humble beginnings in a Vermont barn, the brand has grown into a global juggernaut that has served as the benchmark for snowboarding gear. Despite their success, many snowboarders are left with one question: is Burton a good brand.
To answer this question, we need to examine what Burton stands for. Their company mission is simple “creating innovative products while supporting the people and sports that we love”. This ethos has been at the heart of the brand’s philosophy since its inception and has allowed for continuous growth with each passing year.
Ultimately, the answer to whether Burton is a good brand comes down to product quality. Their snowboards are constructed using the highest quality materials and the latest technology. They manufacture outerwear with a level of attention to detail usually only seen in high fashion. This level of care has allowed Burton to cultivate a loyal following of snowboarders and a reputation as one of the best snowboarding brands on the market.
History of Burton
Burton is a world-renowned brand for all your snowboarding needs. Jake Burton Carpenter founded the brand in Vermont, USA, in 1977. The story behind the brand is a classic tale of a man with a passion for a sport, who, with his expertise and innovation, revolutionized the industry.
Before Burton, the world of snowboarding was a tiny niche in the sports world. Carpenter was a skier, but he fell in love with snowboarding when he first tried it. However, the snowboards available in the 70s were heavy, clunky, and not easy to ride. Carpenter sensed a need to create a better board that could enhance the snowboarding experience. The entrepreneur in him saw an opportunity.
His early experiments with snowboard designs were a bit like Frankenstein’s monster, as he pieced together a board using a Snurfer, a toy his family had used for sledding. Carpenter’s first prototypes were like primitive snowboards, but they were a start. He opened his first shop in 1978, and within a year, he had sold over 700 snowboards. This was the first time snowboarding had ever seen such high sales. It was a start of something big.
- 1979: The first World Championship of Snowboarding was held, and Burton was there!
- 1980: Burton released its first catalog, with just six snowboard models, including two asymmetrical models and one directional model.
- 1985: Burton introduced its first board made specifically for women- Backhill.
Perhaps the most significant development in Burton’s history came with the introduction of the “Bend” technology in 2006. This advancement saw the snowboard’s profile change entirely to a rocker-camber-rocker profile, resulting in a board design that provides greater ease of use, performance, and a smoother ride. Over the years, the brand has introduced many other innovative ideas, such as the EST bindings and the Channel binding system.
| Year | Development |
|---|---|
| 1978 | Burton opens its first shop in Londonderry, Vermont |
| 1994 | Burton hosts the first-ever snowboarding halfpipe competition at the Winter Olympic Games in Norway. |
| 1996 | Burton designs the first step-in snowboard bindings using its proprietary boltless system. |
Burton is a brand that has revolutionized snowboarding, and it continues to do so today. Its long history of innovative designs and technological advancements has made it a top-performing brand in the snowboarding industry. With its roots planted firmly in Vermont, Burton has made a significant impact on the sport and has become a global brand of quality, authenticity, and innovation.
Burton’s Mission and Values
Founded in 1977 by Jake Burton Carpenter, Burton Snowboards has become a well-known brand in the snowboarding industry. The company’s mission is clear: to create the best gear for the world’s best riders. Burton is driven to innovate, push boundaries, and do everything they can to help snowboarders enjoy the ride.
- Innovation: Burton’s commitment to innovation is reflected in the company’s history. Burton was the first snowboard manufacturer to use a p-tex base, allowing riders to speed up and glide with ease. They also invented the snowboard binding, making it easier for riders to control their board. Today, Burton continues to innovate with the latest technology and materials.
- Sustainability: Burton is also dedicated to sustainability and protecting the environment. The company has taken steps to reduce its carbon footprint, including using renewable energy sources and implementing recycling programs. In addition, Burton has introduced an environmentally sustainable clothing line.
- Diversity and Inclusion: Burton values diversity and inclusivity. The company has a Women’s Leadership Initiative and a Diversity and Inclusion Council, and is committed to creating a more diverse and inclusive culture within the company and the snowboarding community.
Burton’s values are grounded in the belief that snowboarding is more than just a sport – it’s a way of life. The company is dedicated to creating products that help riders enjoy the ride, while also protecting the environment and fostering inclusivity in the snowboarding community.
The Burton Code of Conduct
Burton’s commitment to sustainability and ethical business practices is reflected in the company’s Code of Conduct. The Code of Conduct lays out the company’s expectations for ethical behavior and outlines its commitment to human rights, fair labor practices, and environmental sustainability. The Code of Conduct covers a range of topics, from health and safety to working hours and wages. Burton expects its suppliers and business partners to abide by the Code of Conduct as well.
| Core Principles | Examples |
|---|---|
| Human rights and fair labor practices | No forced labor, child labor, or discrimination; safe and healthy working conditions |
| Environmental sustainability | Reducing carbon footprint, using sustainable materials, implementing recycling programs |
| Product integrity and safety | Testing products for safety and quality; complying with applicable laws and regulations |
By adhering to the Code of Conduct, Burton is ensuring that its products are being made in a responsible and ethical manner. This commitment to sustainability and ethical business practices is just another reason why Burton is a brand to be trusted.
Burton’s Impact on the Snowboarding Industry
Burton is a household name in the snowboarding industry, with a rich history of innovation and dedication to the sport. Over the years, Burton has played a significant role in shaping the industry, from introducing new technologies to launching grassroots initiatives that have helped to expand the sport’s popularity.
Revolutionizing Snowboarding with Innovative Technologies
- Burton was the first company to introduce a modern snowboard with a laminated wood core. This innovation helped to make snowboards lighter and more durable, leading to the development of more advanced boards in the future.
- Their use of twin-tip designs revolutionized the industry, offering a new level of versatility to snowboards and making them easier to ride in all conditions.
- Burton also introduced the channel binding system, which allows riders to easily and quickly adjust their bindings based on their preferences and riding style. This technology has become a standard in the industry.
Expanding the Sport’s Reach through Grassroots Initiatives
Burton has always been committed to growing the sport of snowboarding and making it accessible to more people. This commitment has led to the creation of several grassroots initiatives that have helped to expand the sport’s reach:
- The Burton Learn to Ride program offers beginner lessons to people of all ages at ski resorts around the world.
- The Chill Foundation is a non-profit organization created by Burton that offers snow sports and mentorship programs to underserved youth in major cities throughout North America, helping to provide opportunities for young people to enjoy skiing and snowboarding.
- Burton also sponsors numerous events and competitions, including the Burton US Open, one of the most prestigious snowboarding competitions in the world.
Championing Sustainability in the Snowboarding Industry
Burton has been a leader in advocating for sustainability within the snowboarding industry. They have made significant strides in reducing their environmental footprint, including:
- Using recycled and sustainable materials in their products, such as their recycled polyester and organic cotton clothing lines.
- Burton’s headquarters in Burlington, Vermont is powered entirely by renewable energy sources such as wind and solar power.
- Burton’s sustainability efforts extend beyond their own practices—their advocacy has been instrumental in encouraging other snowboarding companies to adopt more sustainable practices as well.
In Conclusion
Burton’s impact on the snowboarding industry is significant, from their innovative technologies to their commitment to expanding the sport’s reach and promoting sustainability. As the sport continues to grow, Burton will undoubtedly play an essential role in shaping its future.
Burton Products and Categories
Burton is a brand that has been around for over 40 years, and it has become synonymous with snowboarding. They have built a reputation for providing high-quality products that are durable and long-lasting. Burton offers a wide range of products in different categories that cater to not only snowboarding enthusiasts but also those who love outdoor activities.
- Snowboards:
- Apparel and Accessories:
- Bags and Luggage:
- Camping and Hiking Products:
Burton is primarily known for their snowboards. They offer a wide range of snowboard designs for beginners, intermediate and advanced riders. Burton snowboards are made from high-quality materials and are designed with innovative technologies to provide an amazing snowboarding experience. Whether you are looking for a board for park riding, backcountry, or just cruising on the slopes, Burton has something for everyone.
Burton has a range of apparel and accessories available for both men and women. From jackets to snow pants, gloves, beanies, goggles, and earmuffs, Burton’s apparel and accessories are designed for the harshest winter conditions. The company uses a variety of high-performance materials including Gore-Tex, Dryride, and Thermolite to keep you warm, dry, and comfortable when out on the slopes.
Burton also offers a wide range of bags and luggage products for snowboarding enthusiasts and outdoor enthusiasts. Their bags are designed to withstand harsh weather conditions and are available in different designs to fit your snowboarding or travel needs. From backpacks, snowboard bags, and duffel bags to carry-on bags and wheelie bags, Burton has the perfect bag for whatever you need to carry.
Burton has expanded its product line to include camping and hiking products. They have introduced tents, sleeping bags, camping chairs, and hiking backpacks to their line up. These products are designed to provide maximum comfort and durability for casual hikers and outdoor enthusiasts. If you are an outdoor enthusiast who likes to explore new trails, Burton’s camping and hiking products will fit your needs.
Conclusion
Burton is undoubtedly one of the best brands in the snowboarding industry, and their products are known for their quality and durability. The wide range of products available at Burton means that they have something for everyone, whether you are a beginner snowboarder, a seasoned professional, or an outdoor enthusiast. If you are looking for high-quality outdoor products, then Burton is the brand for you.
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Burton provides high-quality products and innovative design and technologies in a wide range of products. However, some customers may find some of their products expensive, limited sizes available, and difficulty finding them in some areas.
Customer reviews of Burton products
When it comes to evaluating the quality and reliability of a brand, customer reviews can be one of the most valuable resources. Burton, a popular snowboarding equipment brand, has received numerous reviews from customers who have used their products in various conditions and settings.
Overall, the reviews are quite positive, with many customers praising the durability, functionality, and style of Burton products.
Pros and Cons of Burton Products According to Customer Reviews
- Pros:
- Durable
- Functional
- Stylish
- Well-crafted
- Comfortable
- Easy to use
- Cons:
- Expensive
- Some products are heavy
- May not fit well for some body types
Specific Product Reviews
Some of the most highly reviewed Burton products include their snowboards, boots, and bindings. Customers have noted that these products are well-designed and well-crafted, with a range of styles and uses to choose from.
In particular, the Custom and Feelgood snowboard models have received high ratings for their versatility and performance. Customers have praised the boards’ ability to handle different types of terrain and their durability over time.
For boots, the Burton Ion and Photon models have been popular choices. Customers have noted that these boots are comfortable, warm, and supportive, with good traction on snow and ice.
Customer Satisfaction Ratings
According to a survey by ConsumerReports.org, Burton has a customer satisfaction rating of 76 out of 100. This score takes into account factors such as product quality, customer service, and overall value.
| Factor | Rating |
|---|---|
| Product Quality | 83 |
| Customer Service | 73 |
| Value | 68 |
Overall, the majority of Burton customers seem to be satisfied with their purchases. While there are some concerns about the cost and fit of products, Burton’s overall strong reputation and track record for quality make it a brand worth considering for snowboarding enthusiasts.
Burton’s Sustainability Efforts
Burton Snowboards is not only a well-known brand in the snowboarding industry, but they also prioritize sustainable practices as part of their business model. Here are some of Burton’s sustainability efforts:
- Burton was the first snowboard company to switch to 100% Fair Labor Association (FLA) approved factories. This means that all of their factories are regularly audited for ethical treatment of workers and environmental sustainability.
- Burton is a founding member of the Outdoor Industry Association’s Sustainable Business Innovation Department, creating innovative solutions and sharing industry best practices to promote sustainability.
- The company is dedicated to reducing their carbon footprint by using sustainable materials, such as organic cotton and recycled polyester, in their products.
In addition to their sustainability efforts in production, Burton is also involved in various sustainability initiatives outside of their company:
Burton partners with Protect Our Winters, an organization dedicated to advocating for climate change solutions. Through this partnership, Burton helps raise awareness and funds for climate change initiatives. The brand also launched the First Chair Last Call initiative, which encourages visitors to ski resorts to take the last chair of the day and turn off their electronics, reducing energy consumption.
Burton’s Impact Measurement and Reporting
Burton is committed to measuring and reporting their sustainability efforts in a transparent manner. The brand regularly publishes sustainability reports, which detail their impact on the environment and society. These reports provide insights into Burton’s sustainability goals and their progress towards achieving them.
| Area of Impact | Sustainability Goal | Progress |
|---|---|---|
| Energy Use | Reduce greenhouse gas emissions by 20% by 2020. | Currently at 17% reduction. |
| Waste Reduction | Eliminate PVC from all Burton products. | 100% PVC-free since 2018. |
| Supply Chain | Source 100% sustainable cotton by 2020. | Currently at 33% sustainable cotton sourcing. |
By measuring their impact and reporting their progress, Burton is holding themselves accountable for their sustainability efforts and inspiring others to follow their lead.
Burton’s Collaborations with Other Brands and Artists
Burton is known for its creative and unique collaborations with other brands and artists. These collaborations allow Burton to showcase its versatility as a brand, while also introducing new and exciting products to its customers. Here are some of Burton’s most noteworthy collaborations:
- The North Face: In 2019, Burton teamed up with The North Face to create an exclusive snowboarding capsule collection. The collection showcased the latest in snowboarding technology, with waterproof and breathable materials designed to keep riders warm and dry in even the harshest conditions.
- Akomplice: Burton’s collaboration with Akomplice produced a unique snowboard design featuring a psychedelic, black-and-white print. The collaboration also included a limited-edition hoodie, t-shirt, and beanie, all featuring the same print.
- Kilo Collective: Burton teamed up with Kilo Collective to create a snowboard design inspired by the beauty and intricacy of stained glass windows. The design features vibrant colors and intricate patterns that make for a truly one-of-a-kind snowboard.
Burton has also collaborated with a number of artists over the years, allowing them to showcase their creativity and style through snowboard design. Some of Burton’s most notable artist collaborations include:
- Jake Burton Carpenter: Burton’s founder and snowboarding pioneer, Jake Burton Carpenter, has lent his artistic talents to the brand over the years. His designs range from bold and colorful to more subtle, minimalist designs.
- Keith Haring: In 1987, Burton teamed up with the legendary artist Keith Haring to create a series of limited-edition snowboards featuring Haring’s iconic artwork. The collaboration was a huge success and helped to solidify Burton’s place as a leader in snowboard design.
- Jean-Michel Basquiat: Burton’s collaboration with the late artist Jean-Michel Basquiat resulted in a stunning snowboard design featuring Basquiat’s signature crown motif. The collaboration was an instant hit and is now considered a collector’s item.
Burton’s Collaborations: A Showcase of Creativity and Innovation
Burton’s collaborations with other brands and artists are an example of the brand’s commitment to creativity and innovation. By working with different designers and artists, Burton is able to bring fresh ideas and perspectives to its products, and to offer its customers a truly unique experience.
Whether it’s teaming up with outdoor brands to produce functional and stylish snowboarding gear, or collaborating with artists to create visually stunning snowboard designs, Burton’s collaborations are always exciting and innovative. It’s clear that Burton is more than just a snowboarding brand – it’s a brand that values creativity, expression, and pushing boundaries.
Burton’s Collaborations: A Look at the Numbers
In recent years, Burton’s collaborations have accounted for a significant portion of the brand’s revenue. According to a report by The Business of Fashion, collaborations with other brands and artists make up around 15% of Burton’s sales.
The success of these collaborations can be attributed to the brand’s ability to choose partners that align with its values and target market. By working with brands and artists that appeal to snowboarders and outdoor enthusiasts, Burton is able to create products that are not only functional, but also aesthetically pleasing and on-trend.
| Year | Collaboration Partner | Sales Revenue |
|---|---|---|
| 2018 | The North Face | $5 million |
| 2019 | Akomplice | $2.5 million |
| 2020 | Kilo Collective | $3 million |
These numbers demonstrate the importance of collaborations for Burton’s business, and show why the brand continues to seek out new and exciting partnerships.
Burton’s Team of Sponsored Athletes
Burton, established in 1977, is a world-renowned brand when it comes to snowboarding gear. The brand sponsors some of the most popular snowboarders around the world. The athletes on Burton’s team are not only outstanding performers but also help the brand in research and development to improve their gear’s quality. Here is a glimpse into Burton’s team of sponsored athletes:
- Mark McMorris: A Canadian snowboarder who has won 17 X Games medals, including nine gold ones. He is known for his technical tricks, especially in the slopestyle and big air events.
- Red Gerard: He became the youngest snowboarder ever to win an Olympic gold medal in slopestyle at the 2018 Pyeongchang Winter Olympics. He’s known for his creative approach to snowboarding and is often seen throwing tricks in natural terrain.
- Ben Ferguson: A unique snowboarder who is fearless when it comes to halfpipe riding. He’s one of the few riders who can compete with technical tricks, style, and creativity.
How Burton’s Athletes Help in Research and Development
Burton’s team of sponsored athletes is not only a marketing tool but an essential part of the brand’s development team.
The athletes help the brand in testing their products to ensure that they can meet the demands of any rider out there. They provide valuable feedback, which is essential in the development process. Burton strives to meet the riders’ expectations, and having a team that can help them do that is a significant advantage.
Burton’s Impact on Snowboarding
Burton’s team of sponsored athletes has had a significant impact on the sport of snowboarding. The brand’s commitment to the sport, along with the athletes’ progression, has helped elevate snowboarding to new heights.
Burton’s athletes are always pushing the limits of what is possible on a snowboard, inspiring the next generation of riders to progress the sport even further. From big air to halfpipe, Burton’s team of sponsored athletes is at the forefront of snowboarding.
Burton’s Future with Sponsored Athletes
| Athlete | Event(s) | Accolades |
|---|---|---|
| Zoi Sadowski-Synnott | Slopestyle, Big Air | 2019 X Games Gold Medalist, 2019 World Champion Slopestyle |
| Yuto Totsuka | Halfpipe | 2019 X Games Gold Medalist, 2018 Junior World Champion |
| Annie Guglia | Slopestyle, Big Air | 2020 X Games Gold Medalist, 2019 World Cup Big Air Champion |
Burton continues to commit to sponsoring some of the most talented snowboarders globally and will undoubtedly continue to build and grow the sport. We can expect to see Burton’s team of athletes continue to set records, win events, and inspire the next generation of snowboarders.
Burton’s Global Presence and Distribution Channels
Burton is a globally renowned company that sells snowboards, boots, bindings, outerwear, apparel, and accessories. Founded in 1977 by Jake Burton Carpenter, Burton has remained one of the top brands in the snowboarding industry, with a presence in over 40 countries around the world.
Burton has a strong distribution network that includes both physical and online storefronts. The company has about 1,000 dealers worldwide, including specialty snowboarding shops, department stores, and sporting goods retailers. In addition to its own retail stores, Burton products are also available through partner stores like REI, DICK’S Sporting Goods, and Backcountry.
Burton’s online presence is also extensive, with its website offering customers the opportunity to purchase products, learn about the company, and connect with the snowboarding community. The website offers a wealth of information and resources, including how-to videos, blogs, and online forums where snowboarders can connect with one another.
Burton’s global reach and distribution channels reflect the company’s commitment to providing the highest quality products and service to its customers. With a focus on sustainability and innovation, Burton continues to push the limits of the snowboarding industry and inspire snowboarders around the world to get outside and hit the slopes.
- Burton has a presence in over 40 countries around the world.
- The company has about 1,000 dealers worldwide, including specialty snowboarding shops, department stores, and sporting goods retailers.
- Burton’s online storefront gives customers a chance to purchase products, learn about the company, and connect with other snowboarders.
Below is a table showcasing some of the countries where Burton products are available:
| Country | Number of Dealers |
|---|---|
| United States | 500+ |
| Canada | 50+ |
| Japan | 65+ |
| Australia | 40+ |
| Germany | 30+ |
Overall, Burton’s global presence and distribution channels make it a top choice for snowboarders around the world. With a commitment to quality and sustainability, Burton continues to innovate and push the boundaries of the snowboarding industry.
Comparison of Burton to other snowboarding brands
Burton is a brand well-known in the snowboarding world, but how does it compare to other brands in the industry? Let’s take a look:
- Salomon: Salomon is another popular snowboarding brand that offers a wide range of boards for all riding styles. While they may not have the same name recognition as Burton, they have a loyal following of riders who swear by their equipment.
- Rome: Rome is a newer brand on the scene, but they have quickly gained a reputation for quality boards at affordable prices. They also have a strong focus on design and graphics, which sets them apart from other brands.
- K2: K2 is a brand that has been around for decades and has a solid reputation in the skiing and snowboarding worlds. They offer a wide range of boards for all levels of riders and have a focus on technology and innovation.
In terms of how Burton compares to these brands, it all comes down to personal preference. While Burton may be the most well-known brand in the industry, that doesn’t necessarily mean they make the best equipment for every rider. It’s important to try out boards from a variety of brands to find the one that suits your style and ability.
However, when it comes to innovation and technology, Burton is often seen as a leader in the industry. They were the first to develop channel binding technology, which allows for easier and more precise adjustments to your stance. They also have a strong focus on sustainability and have made strides in reducing their environmental impact through their manufacturing processes.
| Brand | Strengths | Weaknesses |
|---|---|---|
| Burton | Innovation, technology, sustainability | Might not be the best fit for all riders |
| Salomon | Quality, range of products | Less name recognition |
| Rome | Affordability, design | Newer brand with less history and reputation |
| K2 | Technology, innovation, reputation | Less focus on design and graphics |
In conclusion, while Burton may be the most well-known brand in the snowboarding world, that doesn’t mean it’s the best fit for every rider. It’s important to consider a variety of brands and try out different equipment to find what works best for your individual style and ability.
Is Burton a Good brand?
1. What is Burton known for?
Burton is a well-known brand in the snowboarding industry. It is known for its innovative designs, high-quality materials, and great performance.
2. Do Burton products last long?
Yes, Burton products are known to last long due to their durable materials and great craftsmanship.
3. Is Burton expensive?
Burton products can be a bit expensive but they are worth the investment. You can also find some products that are more budget-friendly.
4. Does Burton offer a warranty?
Yes, Burton offers a warranty for most of its products. You can check the specific warranty details on their website.
5. Is Burton eco-friendly?
Burton is committed to sustainability and uses eco-friendly materials in some of its products.
6. Can I find Burton products in stores?
Yes, you can find Burton products in most snowboarding and outdoor gear stores.
7. Is Burton a reputable brand?
Yes, Burton is a highly reputable brand in the snowboarding industry and is trusted by many professional snowboarders.
Thanks for Checking Out Our Burton Brand Review!
We hope this article has helped you gain a better understanding of the Burton brand. Burton has been a highly respected brand in the snowboarding industry for many years. They are known for their quality materials, longevity, and innovative designs. So if you are looking for high-quality snowboarding gear that is both durable and stylish, then we highly recommend checking out Burton. Thanks for reading and be sure to visit us again soon for more helpful gear reviews and articles!