Laura Mercier is a name that makeup lovers often swear by. But as a self professed makeup enthusiast, I couldn’t help but wonder what makes this brand so special. Is Laura Mercier really worth the hype? After all, there are countless other makeup brands out there that claim to be the best. So, I decided to do some digging and find out whether or not Laura Mercier is truly worth the splurge.
First off, let’s address the elephant in the room – the price point. Laura Mercier is definitely on the higher end of the spectrum when it comes to makeup. But when you break down the quality of their products, it’s hard to argue that they aren’t worth the investment. The brand prides themselves on using high quality ingredients and creating products that are both long lasting and easy to apply. In other words, if you’re looking for makeup that won’t budge throughout the day, Laura Mercier might be just what you need.
Another thing I appreciate about this brand is their commitment to diversity. From shade ranges to product offerings, it’s clear that Laura Mercier wants beauty to be inclusive for everyone. They even offer makeup lessons for trans women, which is a truly heartwarming gesture. So, not only does Laura Mercier deliver on the quality front, they also make an effort to create a community that feels truly representative. Overall, after my research, I can confidently say that Laura Mercier is indeed a good brand that is definitely worth the splurge.
History of Laura Mercier
Laura Mercier is a world-renowned makeup artist, the founder and namesake of her eponymous beauty brand, Laura Mercier Cosmetics. Born in Provence, France, in 1960, Mercier’s early interest in art and painting ultimately led her to pursue a career as a makeup artist. After moving to New York City in 1985, Mercier quickly established a reputation as a reliable and creative makeup artist, working with high-profile clients in the fashion and entertainment industries. Her distinct style, which emphasizes natural beauty and a flawless complexion, quickly gained popularity among models and photographers alike.
In 1996, despite having no formal business training, Mercier launched her own line of cosmetics, offering a range of high-quality products designed to help women achieve her signature look. Her brand, which emphasizes individuality and self-expression, quickly gained a loyal following among beauty enthusiasts and makeup professionals alike.
Today, Laura Mercier Cosmetics is a global brand, sold in over 30 countries and recognized for its high-quality formulations and innovative products. Though Mercier no longer owns the company, which was acquired by Shiseido in 2016, her legacy and influence live on, inspiring countless artists and beauty lovers around the world.
Target market of Laura Mercier
Laura Mercier is a well-known cosmetics brand that offers beauty products and skincare lines for women of all ages and skin types. Their philosophy is to enhance natural beauty, making makeup look good on every skin, rather than hiding it. Laura Mercier’s brand vision is to empower women to look and feel confident in their own skin.
- Age Range: Laura Mercier’s target market is women aged between 20 and 60 years old. The brand has specific product lines that cater to the different concerns of women in each age group. For example, the Secret Camouflage Concealer is great for women who are in their 30s and above, battling fine lines, and wrinkles. On the other hand, the Tinted Moisturizer is perfect for younger women in their 20s who are looking for a fresh-faced dewy look.
- Skin Type: One of the unique selling points of Laura Mercier is that they have product ranges that cater to different skin types. The brand offers products for Normal, Oily, Combination, and Dry skin, ensuring maximum impact and coverage for all. The Flawless Fusion Concealer is specifically formulated for oily skin types, and the Hydrating Primer is perfect for women with dry skin.
- Income Level: Laura Mercier is a high-end cosmetics brand, and their prices reflect this. The brand’s products are placed in the premium pricing category, making them slightly more expensive than other brands. This means that the target market for the brand is women in the higher-income bracket, those who are willing to invest in their beauty routine and are particular about their skincare needs.
In conclusion, Laura Mercier’s target market is women who are keen on investing in their skincare and makeup needs, appreciative of natural beauty, and willing to pay premium prices for high-quality products. The brand offers a wide range of products that cater to different age groups, skin types, and preferences, making it a must-try for women who want to feel confident and beautiful in their skin.
Laura Mercier’s Product Lines
Laura Mercier is a globally renowned makeup artist who has launched a range of cosmetic products under her eponymous brand. The brand has become synonymous with high-quality makeup products that aim to enhance a woman’s natural beauty. Laura Mercier offers a wide range of makeup products to satisfy the diverse needs of its customers.
- The Flawless Face
- Eyes
- Lips
- Skincare
Laura Mercier’s ‘Flawless Face’ line comprises of products that work together to create a flawless complexion. From foundations and concealers to setting powders and highlighters, this line has everything you need to achieve a smooth, even skin tone.
The ‘Eyes’ line consists of eyeshadows, eyeliners, and mascaras that come in a variety of shades and finishes, catering to all eye makeup preferences. Laura Mercier’s eyeshadows are richly pigmented and blendable, making it easy to create both subtle and dramatic eye looks.
The ‘Lips’ line comprises of lipsticks, lip glosses, and lip liners in a variety of colors, textures, and finishes. The lipsticks are highly pigmented and long-wearing, while the lip glosses provide a high-shine finish without feeling sticky.
In addition to makeup, Laura Mercier also offers a range of skincare products designed to enhance the natural beauty of the skin. From cleansers and toners to moisturizers and serums, the brand has everything you need to achieve healthy, glowing skin.
| Product Line | Key Products |
|---|---|
| The Flawless Face | Flawless Fusion Ultra-Longwear Foundation, Secret Camouflage Concealer, Translucent Loose Setting Powder |
| Eyes | Caviar Stick Eye Colour, Eye Art Caviar Colour-Inspired Palette, Long Lash Mascara |
| Lips | Rouge Essentiel Silky Creme Lipstick, Lip Glace, Lip Pencil |
| Skincare | Pure Canvas Primer, Flawless Skin Infusion de Rose Nourishing Oil, Repair Eye Serum |
In conclusion, Laura Mercier’s product lines offer a wide range of high-quality makeup and skincare products that cater to all beauty needs. Whether you’re looking for a flawless complexion or a bold lip, this brand has got you covered.
Reviews and ratings of Laura Mercier products
Laura Mercier is a luxury beauty brand that offers a wide range of products, including makeup, skincare, body and bath products, and fragrances. The brand is known for creating high-quality products that deliver exceptional results. Here are some reviews and ratings of Laura Mercier products:
- Tinted Moisturizer: Laura Mercier’s Tinted Moisturizer has consistently received rave reviews. It’s a lightweight formula that provides sheer coverage and hydration to the skin. Customers love how it easily blends into the skin and gives a natural-looking finish.
- Translucent Loose Setting Powder: This setting powder is a cult-favorite among beauty enthusiasts. It’s a finely milled powder that sets makeup without caking or settling into fine lines. Customers love how it keeps their makeup in place all day without making their skin look dry or cakey.
- Caviar Stick Eye Colour: These eyeshadow sticks are a favorite among makeup artists for their ease of use and long-lasting formula. Customers love how they can be used as an eyeshadow or eyeliner and how they don’t crease or fade throughout the day.
Overall, customers are impressed with the high quality and performance of Laura Mercier products. They appreciate the attention to detail that goes into creating each product and the brand’s commitment to using only the best ingredients.
If you’re looking to invest in luxury beauty products that deliver exceptional results, Laura Mercier is definitely a brand worth considering.
Comparing ratings with other brands
When it comes to comparing Laura Mercier’s ratings with other luxury beauty brands, it’s important to note that customer opinions can vary widely depending on individual preferences and skin types. However, based on overall ratings and reviews, here is how Laura Mercier compares to some other top luxury beauty brands:
| Brand | Overall Rating |
|---|---|
| Laura Mercier | 4.5/5 |
| Chanel | 4.4/5 |
| Dior | 4.3/5 |
| Gucci | 4.1/5 |
As you can see, Laura Mercier has consistently high ratings compared to other top luxury beauty brands. This is a testament to the quality and performance of their products and the brand’s dedication to providing exceptional customer experiences.
Sustainability and Ethical Practices of Laura Mercier
Laura Mercier is a well-known cosmetics brand that has earned a reputation for producing high-quality, premium makeup products. Apart from offering luxurious makeup items, the brand has taken significant steps towards sustainability and ethical practices. Here are some of the ways in which Laura Mercier is going green and focusing on ethical business practices:
- Carbon neutrality: Laura Mercier has been carbon neutral since 2019. As part of the brand’s environmental sustainability initiative, Laura Mercier reduced emissions by 54% and offset the rest in partnership with Carbonfund.org. This means the makeup brand doesn’t contribute to global warming.
- Sustainable packaging: Laura Mercier’s products come in sustainable packaging. The brand believes in reducing waste while also providing premium packaging that is environmentally conscious. The brand uses post-consumer recycled materials in both its primary and secondary packaging, and they’re working on eliminating single-use plastic packaging altogether.
- Cruelty-free: Laura Mercier is cruelty-free, meaning that they refuse to test on animals. Instead, the brand uses alternate methods of testing, ensuring that their products meet regulatory standards without the use of animal testing. This is a bold move to stand for animal rights, and consumers appreciate the ethical stance.
Laura Mercier combines all of the sustainability and ethical business practices into their initiative that they call “Lateral Beauty,” emphasizing not just the quality of their products but also the quality of their initiatives and ethical standards. The brand is working towards its long-term goal of being more environmentally conscious while providing premium beauty products.
The brand emphasizes sustainability in every aspect of its business, from initiatives focused on waste reduction to eco-friendlier employee and manufacturing practices. Additionally, transparency, authenticity, and a willingness to learn and change are part of the brand’s values.
Here is a table that summarizes Laura Mercier’s Sustainability and Ethical Practices:
| Initiative | Description |
|---|---|
| Carbon neutrality | Laura Mercier has been carbon neutral since 2019. They use renewable energy and offset carbon emission. |
| Sustainable packaging | The brand uses post-consumer recycled materials in both its primary and secondary packaging and is working on eliminating single-use plastic packaging. |
| Cruelty-free | Laura Mercier is cruelty-free, and they use alternate methods of testing their products. |
In conclusion, based on its dedication to sustainability and ethical practices, we can positively affirm that Laura Mercier is an exceptional brand, with its initiatives being remarkable. Besides providing premium beauty products, the brand is ethical and environmentally conscious, earning an unquestionable reputation among beauty enthusiasts conscious of ethical and environmentally conscious products.
Popular Laura Mercier products
Laura Mercier, a French makeup artist, has built a reputation for her luxurious and high-quality products in the beauty industry. Her brand includes a wide range of makeup products, including foundation, blush, mascara, lipstick, and more. Here are some of the most popular Laura Mercier products on the market:
- Tinted Moisturizer – This iconic product is a hybrid between a tinted moisturizer and a foundation. It provides a sheer coverage and a radiant, dewy finish while hydrating and protecting the skin from the sun with its SPF 20.
- Translucent Loose Setting Powder – As one of the brand’s best-sellers, the Translucent Loose Setting Powder is a must-have for any makeup lover. It sets makeup in place without caking or settling into fine lines, leaving a natural finish.
- Caviar Stick Eye Colour – These cream eyeshadow sticks are extremely blendable and long-lasting, making them perfect for creating a quick, effortless eye look. They come in a range of shades, from matte to shimmer, and can also be used as an eyeliner.
- Secret Camouflage Concealer – This concealer is a cult-favorite for its ability to cover dark circles, blemishes, and redness with ease. The formula is highly pigmented and provides a natural-looking, matte finish.
- Lip Glacé – The Lip Glacé range includes a variety of shades and finishes, from sheer to full-coverage and glossy to metallic. The hydrating formula provides a comfortable wear that makes lips look fuller and more plump.
- Flawless Fusion Ultra-Longwear Foundation – This foundation is one of the newer additions to the brand’s range, but it has quickly gained popularity for its long-lasting, full-coverage formula. It is formulated to resist heat, humidity, and sweat for up to 15 hours, making it ideal for special occasions or all-day wear.
Conclusion
Laura Mercier is a beauty brand that prides itself on creating versatile, high-quality products that enhance natural beauty. These popular products are just a few examples of the brand’s commitment to providing luxurious and innovative products to its customers. Whether you’re new to the brand or a longtime fan, there’s sure to be a Laura Mercier product that can elevate your routine and give you a flawless finish.
Laura Mercier’s pricing strategy
Laura Mercier is a high-end beauty brand that offers luxury cosmetics, skincare, and fragrance products. As a premium brand, Laura Mercier sets its pricing strategy to reflect the exclusivity of the brand and the quality of its products. Here are some key factors that influence Laura Mercier’s pricing strategy:
- Product quality: Laura Mercier uses high-quality ingredients and innovative formulas in its products, which can justify higher prices compared to competitors.
- Brand positioning: Laura Mercier positions itself as a luxury brand, targeting consumers who value premium products and are willing to pay a premium price for them.
- Distribution channels: Laura Mercier products are mainly sold through high-end retailers, such as Sephora and Nordstrom, which charge a premium for their prime shelf space.
Despite its high-end pricing, Laura Mercier also offers deluxe samples and travel-sized products, which allow customers to try out multiple products before committing to a full-size purchase. Additionally, the brand periodically offers limited-time promotions such as discounts or gift with purchase deals to entice customers to try new products.
In comparing the pricing of Laura Mercier to competitors in the same market segment, we can see that Laura Mercier is priced relatively high. For example, the Laura Mercier Translucent Loose Setting Powder retails for $39, while competitor brands such as Too Faced and Maybelline offer similar products for around $8-$10. However, Laura Mercier’s loyal customers will attest that the quality justifies the higher price tag.
| Laura Mercier Product | Price | Competitor Product | Price |
|---|---|---|---|
| Translucent Loose Setting Powder | $39 | Too Faced Born This Way Ethereal Loose Setting Powder | $34 |
| Tinted Moisturizer | $47 | NARS Pure Radiant Tinted Moisturizer | $45 |
| Caviar Stick Eye Shadow | $29 | Bite Beauty Multistick | $24 |
Overall, Laura Mercier’s pricing strategy aligns with the brand’s positioning as a luxury beauty brand, reflecting the high quality and exclusivity of its products. While the prices may be relatively high compared to competitors, the brand’s loyal customers appreciate the premium ingredients and innovative formulas that justify the higher cost.
Competitors of Laura Mercier
Laura Mercier is a well-known beauty brand that provides high-quality makeup products to its customers. But like any other brand, Laura Mercier also has some competitors in the market which are also well-known due to their quality products. Here are some of the major competitors of Laura Mercier:
- MAC Cosmetics: MAC Cosmetics is one of the major competitors of Laura Mercier. They provide an extensive range of makeup products that are highly pigmented and long-lasting. Their wide variety of shades and formulas make them a popular choice among makeup enthusiasts.
- NARS: NARS is another major beauty brand that provides high-quality makeup products. Their range of foundations, blushes, and lipsticks are known for their rich pigmentation and smooth texture. NARS is also known for its collaboration with famous designers and artists, making their products unique and desirable.
- Bobbi Brown: Bobbi Brown is a well-known beauty brand that offers a variety of makeup and skincare products. Their makeup range includes foundations, eye shadows, and lipsticks that are known for their natural and minimalistic look. Bobbi Brown is also popular due to its focus on enhancing natural beauty rather than masking it with heavy makeup.
- Estee Lauder: Estee Lauder is a popular beauty brand that provides a wide range of skincare, fragrance, and makeup products. Their makeup range includes foundations, lipsticks, and eye shadows that are known for their high quality and longevity. Estee Lauder is also known for its collaboration with famous models and designers, making their products desirable and unique.
- Chanel: Chanel is a luxury beauty brand that provides high-quality makeup and skincare products. Their makeup range includes foundations, lipsticks, and eye shadows that are known for their superior quality and elegant packaging. Chanel is also popular due to its long history and association with high fashion.
- Guerlain: Guerlain is a French beauty brand that provides a variety of makeup and skincare products. Their makeup range includes foundations, lipsticks, and eye shadows that are known for their luxurious packaging and unique formulas. Guerlain is also well-known for its long history and association with royalty.
- Tarte Cosmetics: Tarte Cosmetics is a popular beauty brand that offers a variety of makeup products that are natural and cruelty-free. Their makeup range includes foundations, blushes, and lipsticks that are known for their high quality and organic ingredients. Tarte Cosmetics is also popular due to its focus on eco-friendliness and sustainability.
- Urban Decay: Urban Decay is a well-known beauty brand that specializes in bold and edgy makeup products. Their makeup range includes foundations, eye shadows, and lipsticks that are known for their vibrant colors and long-lasting formulas. Urban Decay is also popular due to its focus on inclusivity and diversity, providing products for all skin types and tones.
In conclusion, Laura Mercier is a great beauty brand that provides high-quality makeup products. However, the beauty industry is very competitive, and there are many other brands that offer similar products. It ultimately comes down to personal preference and finding the products that work best for your individual needs.
Celebrities endorsing Laura Mercier
Laura Mercier has become a popular brand among celebrities in recent years. Many famous faces have publicly expressed their love for the brand and its products. Here are a few celebs who swear by Laura Mercier:
- Kim Kardashian: Kim has been a longtime fan of Laura Mercier products and has mentioned them in multiple interviews. Her favorite product is the Laura Mercier Translucent Loose Setting Powder, which she uses to set her makeup and keep it in place all day.
- Nicole Kidman: Nicole is another celebrity who enjoys Laura Mercier makeup. She has worn Laura Mercier products on the red carpet and has mentioned loving the brand’s tinted moisturizer and lip glosses.
- Olivia Palermo: Fashion icon Olivia Palermo has raved about Laura Mercier’s products in the past. She is especially fond of the brand’s eye shadows and blushes.
Celebrities aren’t the only ones loving Laura Mercier, though. The brand has also won multiple awards and accolades from beauty experts and editors. In fact, the Laura Mercier Translucent Loose Setting Powder mentioned earlier was named the best setting powder in the Allure Best of Beauty Awards for three consecutive years.
It’s safe to say that Laura Mercier is a beloved brand among celebrities and makeup enthusiasts alike. With high-quality products and a commitment to natural-looking makeup, it’s no wonder why so many people swear by this brand.
Sales and Revenue of Laura Mercier
Laura Mercier is a well-known cosmetic brand that offers high-quality makeup products. Established in 1996, Laura Mercier has become a popular choice among makeup enthusiasts, beauty bloggers, and professional makeup artists worldwide.
The brand has been widely recognized for its exceptional quality and has consistently proven its worth in the industry. Laura Mercier has created a loyal customer base through the years, and the brand continues to achieve impressive sales and revenue figures as a result.
- Laura Mercier’s revenue for the year 2020 was approximately $20 million.
- The brand has seen steady growth in terms of revenue over the years, with a 10% increase from the previous year.
- Laura Mercier’s sales are dominated by face products, including its famous tinted moisturizer, illuminating primer, foundation, and setting powder.
- The brand has expanded its product line, including skincare, bath and body, fragrance, and other makeup products, to cater to a broader audience.
- Laura Mercier’s sales have been positively influenced by its strong online presence and social media marketing strategies, which have helped the brand reach a wider audience.
The brand has been successful in targeting its core market, which is the young to middle-aged demographic, primarily women. Laura Mercier’s innovative formulas, luxurious packaging, and premium quality have been instrumental in building and maintaining a loyal customer base.
Looking at the brand’s sales and revenue figures, it is evident that Laura Mercier is a good brand that delivers value to its customers. The brand’s focus on quality and exceptional customer experience has been a driving force behind its success. With its expanding product line and growing online presence, the brand is poised for continued growth in the industry.
Overall, Laura Mercier is a brand worth investing in, both for makeup enthusiasts and investors looking at the cosmetic industry’s bright future.
Is Laura Mercier a good brand?
1. Is Laura Mercier a luxury brand?
Yes, Laura Mercier is considered a luxury brand known for its high-quality makeup and skincare products.
2. Are Laura Mercier products tested on animals?
No, Laura Mercier is a cruelty-free brand that does not test its products on animals.
3. Is Laura Mercier a vegan brand?
No, Laura Mercier is not a fully vegan brand as some of their products contain ingredients derived from animals.
4. Do Laura Mercier products cause breakouts?
Laura Mercier products are generally safe for sensitive skin, but there is a possibility that some ingredients may cause reactions in some people.
5. How long does Laura Mercier makeup last?
Laura Mercier products are long-lasting and can last up to 12 hours or more, depending on the product.
6. Are Laura Mercier products worth the money?
Yes, Laura Mercier products are worth the investment as they use high-quality ingredients and are known for their effectiveness and longevity.
7. Where can I buy Laura Mercier products?
You can purchase Laura Mercier products at high-end retailers like Sephora and Nordstrom, as well as on their official website and other online retailers.
Wrap Up
Overall, Laura Mercier is an excellent brand with high-quality products that are worth the investment. Their products are cruelty-free and generally safe for sensitive skin, making them a favorite among beauty enthusiasts. Thank you for reading and be sure to visit us again for more informative beauty content!