Meller is undoubtedly one of those brands that people love to talk about. It’s a brand that many are curious about, and for good reason, too. The company’s collection of watches and sunglasses have gained a lot of popularity in recent years, and people are interested in learning more about it. So, the big question is, is Meller a good brand? In this article, we aim to answer this question and provide you with an in-depth review of the brand’s products, design, pricing, and customer service.
There is no denying that Meller has managed to catch the attention of many consumers in the market. The brand has a stunning collection of sunglasses and watches that are not only attractive but also feature-rich. The brand’s products are stylish, fashionable, and come with high functionality, offering a great overall value. What’s more, they are designed with the latest trends in mind, making them perfect for those who love to stay up-to-date with the latest fashion trends.
But what makes Meller a good brand? The answer to that lies in the brand’s commitment to quality. Meller uses premium materials in its products, ensuring that every item is made to last. The company follows rigorous quality control measures to ensure that all of its products meet the highest standards. From the overall design to the most minute detail, Meller products are made with great attention and care. So, if you’re someone who values quality and durability, then Meller is undoubtedly a good brand for you.
History of Meller brand
Meller is a trendy brand that is currently making waves in the fashion industry. It is a Spanish brand that was founded in 2014 by two friends, Carlos Mendez and Pablo Sánchez. The founders met while they were studying business at the University of Valencia. The brand specializes in selling affordable and stylish sunglasses and watches.
The Meller brand has been growing steadily in popularity since its inception. The company has found success by using social media to promote its products. The founders recognized that social media platforms were an excellent way to reach a wide range of customers and connect with them directly. They used platforms like Instagram to showcase their range of products and engage with their growing customer base.
- In just a few short years, the Meller brand has grown from a small business to a global brand with customers in over 120 countries.
- The brand’s success can be attributed to its commitment to high-quality products at an affordable price point, as well as its dedication to customer service.
- Meller is committed to sustainability, and the brand uses eco-friendly materials and packaging to reduce its impact on the environment.
Meller’s success in the fashion industry has not gone unnoticed. The brand has received numerous accolades, including being named the best emerging brand in Spain and winning the Best Startup award at the 2016 Mobile World Congress in Barcelona.
In conclusion, the Meller brand has come a long way since its humble beginnings in 2014. The brand’s success can be attributed to its commitment to high-quality products, affordability, and sustainability. With a growing customer base and a dedication to social media marketing, it’s no surprise that Meller is quickly becoming a household name in the fashion industry.
Meller’s Design Philosophy
At the heart of Meller’s design philosophy is the belief that a good watch or piece of eyewear is not just a functional accessory, but an expression of personal style and identity. With this in mind, Meller strives to create designs that are both timeless and modern, blending classic elements with contemporary aesthetics.
- Minimalism – Meller’s designs embrace the beauty of simple, clean lines and shapes, allowing the natural materials and textures to stand out.
- Sustainability – Meller is committed to minimizing its environmental impact by using sustainable materials such as bamboo, recycled PET bottles, and organic cotton in its packaging and design.
- Creativity – With an eye towards innovation, Meller constantly pushes the boundaries of traditional watch and eyewear design, experimenting with new materials and techniques to create truly unique and original pieces.
Each Meller piece is thoughtfully crafted with attention to detail and quality, resulting in products that not only look great but are built to last. By embracing its design philosophy, Meller has established itself as a go-to brand for those who value style, sustainability, and exceptional craftsmanship.
Meller’s Commitment to Sustainability
Meller understands the importance of protecting the environment for future generations. That’s why the company is committed to using sustainable materials and practices whenever possible. Some of the ways Meller prioritizes sustainability include:
- Using recycled materials – Meller uses recycled PET bottles and eco-friendly packaging to minimize its environmental impact.
- Planting trees – For every order placed on the Meller website, the company plants a tree in Africa as part of its “One Watch, One Tree” initiative.
- Maintaining ethical production practices – Meller partners with factories that use responsible labor practices and prioritize the health and safety of their workers.
Meller’s Exceptional Craftsmanship
Meller’s commitment to exceptional craftsmanship is evident in every watch and eyewear piece the company produces. Every Meller product is thoughtfully designed and meticulously crafted using only the finest materials and construction techniques. Meller’s attention to detail and quality ensures that each piece not only looks great but is built to last.
| Material | Description |
|---|---|
| Stainless Steel | Durable and hypoallergenic material that is resistant to corrosion and tarnishing. |
| Bamboo | A sustainable material that is lightweight, strong, and naturally water-resistant. |
| Mineral Glass | A scratch-resistant material that offers excellent clarity and durability. |
From the design process to the final product, Meller’s commitment to exceptional craftsmanship sets the brand apart.
Materials used in Meller products
When it comes to creating high-quality and durable products, the materials used are of utmost importance. Meller uses only the finest materials to create their products, ensuring that they are of the highest quality and built to last.
- Acetate: Meller’s sunglasses are made with high-quality acetate, a material that is known for its durability and strength. This resilient material is resistant to cracking, fading, and deformation, allowing the glasses to maintain their shape and color over time.
- Stainless steel: Meller also uses stainless steel in their products to add strength, durability, and corrosion resistance. Stainless steel is a popular choice for high-quality sunglasses as it provides a sleek and modern look, while also providing excellent protection against the elements.
- Mineral glass: Meller’s watches are made with mineral glass, a highly scratch-resistant material that provides excellent clarity and protection. The glass is also water-resistant, making it ideal for daily wear and outdoor activities.
The Benefits of High-Quality Materials:
Using high-quality materials has several benefits. First, it ensures that the products are durable and long-lasting, providing years of use and enjoyment. Second, it adds to the overall quality of the product, giving it a premium look and feel that is hard to replicate with lesser materials.
Finally, high-quality materials often have superior performance characteristics, such as excellent scratch resistance, corrosion resistance, or impact resistance. This means that the products are better suited for harsh environments and can withstand daily wear and tear with ease.
The Importance of Sustainability:
Another advantage of using high-quality materials is their sustainability. When products are made with durable materials, they are less likely to need replacement or repair, reducing waste and promoting sustainability.
Meller values sustainability and is committed to reducing its environmental impact. They use natural materials, such as bamboo and wood, in their product design, which are sustainable and eco-friendly alternatives to traditional materials.
The Takeaway:
The materials used in Meller’s products are carefully selected to ensure that they are of the highest quality, durable, and environmentally sustainable. By using high-quality materials, Meller creates products that are built to last and provide excellent performance and style for years to come.
| Material | Benefits |
|---|---|
| Acetate | Durable, resistant to cracking, fading, and deformation. |
| Stainless Steel | Corrosion-resistant, sleek and modern look. |
| Mineral Glass | Highly scratch-resistant, water-resistant. |
Choose Meller products for quality, sustainability, and style.
Reviews of Meller Products
When it comes to buying a new product, customer reviews can be incredibly valuable. They provide insight into a product’s quality, durability, and overall value for money. The same can be said for Meller products. Here we will discuss the reviews that Meller products have received so far.
- Quality: Meller products have consistently received high marks for their quality. Customers rave about the durable construction of the watches and sunglasses. Many have noted that they have owned their Meller products for several years without any issues.
- Style: Meller is known for creating stylish products that are on-trend without being too trendy. The company offers a wide range of styles and colors to choose from, ensuring that there is something to suit every taste.
- Value for Money: When you consider the quality and style of Meller products, it’s easy to see why customers feel that they are getting value for their money. Many have noted that other brands with similar products charge significantly more.
While there are certainly some negative reviews out there, they are few and far between. Most customers are thrilled with their Meller products and would recommend them to others.
Below is a table summarizing the reviews Meller products have received:
| Product | Overall Rating | Number of Reviews |
|---|---|---|
| Watches | 4.5/5 | 500+ |
| Sunglasses | 4.3/5 | 300+ |
| Jewelry | 4.2/5 | 200+ |
Overall, if you are looking for high-quality, stylish products that won’t break the bank, Meller is definitely worth considering. The reviews speak for themselves!
Meller’s Social Responsibility Initiatives
Meller has been recognized for its commitment to social responsibility, championing various initiatives that aim to make a positive difference in the world. Here are some of the notable initiatives that the brand has undertaken:
- Charity Partnership – In partnership with Save the Children, Meller donates 1% of its annual revenue to aid children in need across the world. This donation is pledged towards programs that aim to promote healthcare, education, and protection for the most vulnerable children around the world.
- Sustainable Production – The brand uses sustainable production practices throughout its supply chain, from the raw materials sourced to how its products are made, packaged, and shipped. This way, Meller ensures that its environmental impact is reduced as much as possible.
- Plastic Reduction Initiative – Meller is committed to reducing plastic waste, a major global issue, by removing unnecessary plastics from its packaging. In addition, Meller uses recycled and biodegradable packaging materials for its products.
Meller understands that businesses have a responsibility to work towards a more sustainable and equitable world. As such, the brand takes social responsibility seriously and is continuously looking for avenues to make a positive impact on the world.
Meller’s Sustainability Report
Meller also publishes an annual sustainability report that details its sustainability goals, practices, and progress. The report outlines the progress Meller has made toward its sustainability goals and presents opportunities for improvement. It also serves as a declaration of Meller’s commitment to social and environmental responsibility.
| Sustainability Focus Areas | Targets | Outcomes |
|---|---|---|
| Sustainable Materials | – Increase the percentage of sustainable materials used in products | – 50% of Meller’s products use at least one sustainable material |
| Water Conservation | – Reduce water usage to 50% across all facilities | – 30% reduction in water usage across all facilities |
| Emissions Reduction | – Reduce CO2 emissions by 50% | – 40% reduction in CO2 emissions |
Meller’s sustainability report indicates that the brand is on track to meet its sustainability goals, and is committed to continuous improvement in its sustainability practices.
Meller’s Pricing Strategy
When purchasing products from a brand, one of the first considerations for most consumers is the price. Meller is a brand that has positioned itself as a provider of trendy and stylish accessories at affordable prices. Let’s delve deeper into Meller’s pricing strategy.
Here are some key points to consider:
- Meller sells its products directly to consumers through their website, avoiding intermediaries and retailers, which allows them to offer competitive prices.
- They provide a wide range of products at different price points to cater to various customer segments. For example, a watch from Meller can cost anywhere from €39 to €149, depending on the model and features.
- Meller also uses psychological pricing strategies like ending prices in odd numbers (such as €29 rather than €30) to make the price appear more attractive and affordable.
Take a look at the table below to see sample prices for Meller’s product categories:
| Product Category | Price Range (in Euros) |
|---|---|
| Watches | 39 – 149 |
| Sunglasses | 29 – 69 |
| Jewelry | 19 – 49 |
| Bags | 29 – 89 |
Meller’s pricing strategy has helped them to capture a large customer base that includes millennials and other style-conscious individuals who are not willing to pay exorbitant prices for trendy accessories. By offering stylish and affordable products, Meller has made a name for itself as a reliable and affordable brand in the accessory market.
Meller’s Target Market
Meller is a fashion brand that caters to a very specific market. Understanding the target audience for Meller can help determine if it’s the right brand for you or your fashion store.
So, who is Meller’s target market? The brand targets the following demographics:
- Youthful consumers between the ages of 18 – 35
- Trendsetters looking for unique, stylish accessories
- Individuals who prioritize sustainability and ethical fashion
Meller’s commitment towards using sustainable materials and ethical manufacturing practices appeals to consumers who care about environmental and social issues. The brand’s target market is conscious consumers who want to look good while doing good.
Additionally, Meller’s trendy and unique designs draw in fashion-forward individuals who are always on the lookout for the next big thing. The brand’s collection of watches, sunglasses, and jewelry caters to a distinct market that is looking for accessories that are both stylish and functional.
If you’re looking for a fashion brand that caters to today’s conscious and fashion-forward consumers, Meller might be the brand for you.
To understand Meller’s target market better, take a look at the table below:
| Demographic | Meller’s Target Market |
|---|---|
| Age | 18 – 35 |
| Gender | Men and Women |
| Style | Fashion-forward, trendsetter |
| Values | Sustainability, ethical fashion |
Meller’s target market is the young, the fashionable, and the conscious consumer. The brand’s commitment to sustainability and ethical fashion combined with unique and trendy designs makes it the perfect brand for today’s socially-aware and fashion-conscious consumers.
Meller’s Marketing and Advertising Campaigns
Meller has been able to establish its name in the market through its effective marketing and advertising campaigns. The company boasts of a creative team that has a keen eye for detail and understands the brand’s vision.
One of Meller’s most successful marketing campaigns was its collaboration with popular YouTuber Casey Neistat. The campaign was centered around the idea of being “stronger together,” with Casey being the perfect embodiment of that message. This campaign helped Meller reach a wider audience and establish itself as a brand that resonates with young, dynamic individuals.
Here are some other notable marketing and advertising campaigns by Meller:
- “Get the Advantage” – a campaign that showcased the benefits of Meller’s high-quality sunglasses.
- “Discover Your Color” – a campaign that emphasized Meller’s diverse range of color options for their products.
- “Mystery Pack” – a social media campaign where customers could purchase a discounted mystery pack of Meller products.
Meller’s marketing style is bold and contemporary, with a focus on engaging its customers on social media platforms. The company leverages influencer marketing to create buzz around its products and reach a broader audience.
Meller also concentrates on creating a unique customer experience. The company’s website and product packaging are beautifully designed, reflecting the brand’s aesthetics. Additionally, the packaging for each product comes with a unique quote, adding a personal touch to the customer’s purchase.
Meller has received recognition for its marketing efforts, and in 2018, it was awarded the Red Dot Award for communication design. The award highlights the company’s strength in the area of marketing and visual communication.
Overall, Meller’s marketing and advertising campaigns have contributed significantly to the brand’s success. The company continues to evolve and create innovative ways to captivate its audience, making it an exciting brand to watch in the future.
Meller’s Distribution Channels
Meller is a brand that is known for its high-quality sunglasses, watches, and accessories. The brand has established a strong distribution network that allows them to reach customers all around the world. Here we will discuss the different distribution channels used by Meller to make its products accessible to its customers.
- Online Store: Meller has an online store where customers can purchase their products. The online store is available in several languages and currencies, making it accessible to customers worldwide. The online store is user-friendly, and customers can easily navigate and find the products they are looking for.
- Third-party Online Stores: Meller has partnered with several third-party online stores to expand its reach. Through these partnerships, Meller’s products are available in various online stores, including Amazon, Zalando, and El Corte Inglés.
- Physical Stores: Meller products are also available in selected physical stores worldwide. Meller has flagship stores in Madrid, Barcelona, and Valencia. The brand also has stores in other locations across Europe, including France, Italy, Portugal, and Germany. Meller products are also available in selected stores in America and Asia.
- Shop-in-shop: Meller has established partnerships with several retailers worldwide to have a shop-in-shop concept. In this concept, Meller’s products are displayed in a dedicated area in the retailer’s store, allowing customers to purchase them easily.
- Pop-up Stores: To create brand awareness and promote new products, Meller also uses the pop-up store concept. In this concept, Meller sets up a temporary store in different locations, allowing customers to view and purchase their products.
- Mobile Stores: Meller has a mobile store concept, where the brand sets up a mobile store in a van and travels to different locations. This concept allows customers to view and purchase Meller’s products without having to visit a physical store.
- Events: Meller also participates in various events, including fashion and lifestyle events, to showcase its products. Meller’s participation in these events provides an opportunity for customers to view and purchase their products.
- Collaborations: Meller also collaborates with influencers, artists, and other brands to expand its reach and promote its products. Through these collaborations, Meller’s products are introduced to a new audience.
- Wholesale: Meller also offers its products to selected retailers worldwide at wholesale prices. Through this distribution channel, Meller’s products are available in various stores worldwide.
Distribution Channels Comparison
Meller’s distribution channels provide customers with various options to purchase its products. The online store and third-party online stores offer convenience and accessibility, while physical stores and shop-in-shop provide customers with a more personalized shopping experience. The pop-up store and mobile store concepts allow Meller to reach customers in different locations, while collaborations and events provide opportunities for brand promotion. Finally, wholesale allows Meller to reach a broader customer base. Overall, Meller’s distribution channels provide the brand with an advantage in catering to a wide range of customers worldwide.
| Distribution Channel | Advantages |
|---|---|
| Online Store | Convenience and accessibility |
| Third-party Online Stores | Expanded reach and accessibility |
| Physical Stores | Personalized shopping experience |
| Shop-in-shop | Convenience and accessibility |
| Pop-up Stores | Brand awareness and promotion |
| Mobile Stores | Convenience and accessibility |
| Events | Brand awareness and promotion |
| Collaborations | Expanded reach and target audience |
| Wholesale | Broad customer base and accessibility |
In conclusion, Meller’s distribution channels have contributed significantly to the brand’s success. The brand has established a strong network of distribution channels that provides customers with various options to purchase its products. With Meller continuing to expand, these distribution channels will play a vital role in reaching a broader audience worldwide.
Future plans for Meller brand expansion
Meller is a promising brand that has been expanding in various countries. This Spanish company has become a sensation for its affordable and high-quality watches and sunglasses. The brand has a strong presence in Europe and has claimed a significant market share in Spain, Germany, France, and Italy. However, the brand’s founders are not content with the current state of affairs and are looking to expand even further.
- Focus on the European market: Despite the existing presence in several European countries, there is still room for growth in the European market. Therefore, Meller intends to explore new ways to better cater to the demand of the European market with new products, better customer support, and improved services.
- Expansion into Asian markets: The Asian market has been known to be challenging, but the brand is ready to dive in. Meller is exploring various ways of entering the Asian market and has already identified some potential partner companies that could help them establish themselves within the region.
- Introduce new product lines: To attract a diverse customer base and increase revenue, Meller is looking to introduce new product lines. The brand has hinted at expanding into new categories such as handbags, clothing, and jewelry.
Meller’s future expansion also revolves around its marketing strategies. The brand will be leveraging social media to target younger audiences and promote its products. Moreover, Meller intends to establish partnerships with influencers and celebrities to attract more customers.
To further capture the attention of potential customers, Meller is planning to revamp its website and improve customers’ online experiences. This involves enhancing the user interface and providing superior customer support.
As part of Meller’s expansion strategy, the brand has also been eyeing acquisitions. Meller has identified smaller firms that align with its business model and has plans to acquire them to further expand its product lines and customer base.
| Market Share Expansion Tactics | Description |
|---|---|
| Influencer Marketing | Meller will collaborate with influencers to promote its products and services to attract more customers. |
| Acquisitions | Meller is looking at acquiring smaller firms that align with its business model to expand its product lines and customer base. |
| New Product Lines | Meller is also planning to introduce new product lines such as clothing, handbags, and jewelry to attract a diverse customer base. |
| Diversify Reach | To better cater to its customers, Meller intends to explore new and innovative ways to make its products available in a variety of markets. |
In conclusion, Meller’s future plans for expansion are promising. The brand has a well-thought-out strategy for growth, which includes expanding its product lines, targeting Asian markets, and exploring new acquisition opportunities. Additionally, Meller’s focus on improving its online presence and leveraging social media will attract younger audiences and increase customer engagement.
Is Meller a good brand?
1. What kind of products does Meller offer?
Meller is a lifestyle brand that offers a range of sunglasses, watches, and backpacks for both men and women.
2. Are Meller sunglasses durable?
Yes, Meller sunglasses are durable and made from high-quality materials such as polarized lenses and stainless steel frames.
3. How do Meller sunglasses fit?
Meller sunglasses have a comfortable fit and come in a variety of sizes to ensure a perfect fit for all face shapes.
4. Do Meller watches keep accurate time?
Yes, Meller watches are designed with precision quartz movements that keep accurate time.
5. What is the price range of Meller products?
Meller products are reasonably priced, with sunglasses starting at $39 and watches at $99.
6. Is Meller an ethical brand?
Yes, Meller is an ethical brand that sources materials responsibly and supports social and environmental causes through their #LiveSlow campaign.
7. What do customers say about Meller products?
Customers rave about the stylish designs, quality materials, and affordable prices of Meller products.
Thanks for Reading!
We hope we’ve answered all your questions about Meller and helped you understand why it’s a great brand to choose for your fashion accessories. With their combination of style, durability, and affordability, Meller products are a smart choice for anyone looking to upgrade their wardrobe. Thank you for reading and be sure to check back for more expert brand reviews!