Are you looking for a brand that offers cool, trendy, and unique clothing pieces? Look no further than Obey! This brand has been making waves in the fashion industry for many years, thanks to its edgy and distinctive designs that are perfect for the young and fashion-forward crowd. Their styles are known for being bold, daring, and artistic, making them a must-have in any hipster’s wardrobe.
But what makes Obey a good brand? Well, for starters, they have a reputation for being socially conscious and environmentally friendly. They work closely with local communities and charities to ensure that their production practices are sustainable and ethical. Additionally, their clothes are made with high-quality materials that are built to last, making them a great investment for any fashion-conscious individual. Whether you’re looking for a statement piece to wear on a night out or a comfortable and stylish outfit for everyday wear, you’ll find it all at Obey.
In short, if you’re looking for a clothing brand that stands out from the crowd and offers unique, trendy, and socially conscious designs, you simply can’t go wrong with Obey. Their fashion-forward and edgy styles are sure to make a statement wherever you go, and their commitment to ethical and sustainable practices is just icing on the cake. So why not check out their collection today and see for yourself what makes Obey such a great brand in the fashion world?
History and Background of Obey Brand
The Obey brand was founded in 2001 by street artist Shepard Fairey. The brand was largely inspired by Fairey’s street art campaign “Andre the Giant Has a Posse,” which later evolved into the “Obey Giant” campaign. The campaign is centered around an image of wrestler Andre the Giant, with the word “Obey” written underneath in bold, capital letters.
The Obey brand has always been closely associated with street art and counterculture. Fairey’s art and design work has been featured in galleries around the world, and he has been a prominent figure in the street art scene since the early 1990s. The Obey brand has been a way for Fairey to create clothing, accessories, and art prints that are accessible to a wider audience beyond the art world.
Key Milestones in the History of Obey Brand
- In 2001, Fairey officially launched the Obey brand with a line of clothing and accessories.
- In 2003, Fairey opened a flagship Obey store in Los Angeles, which quickly became a hub for street art and counterculture.
- In 2008, Fairey gained national attention for his “Hope” poster supporting then-presidential candidate Barack Obama.
- In 2009, the Obey brand collaborated with Barack Obama’s campaign to release a limited edition “Hope” tee shirt.
- In 2017, the Obey brand opened its first international store in Tokyo, Japan.
The Obey Brand Today
Today, the Obey brand is a globally recognized brand that is closely associated with street art, counterculture, and activism. The brand continues to release new clothing, accessories, and art prints, often featuring Fairey’s signature style and designs. The brand has also continued to collaborate with a range of artists and designers, including Musician Miles Davis, skateboarder Lance Mountain, and artist Cleon Peterson.
Obey Branding and Aesthetics
The Obey brand is characterized by its bold, graphic designs and often politically charged messaging. The brand is closely associated with Fairey’s work as a street artist and graphic designer, and his distinct style and aesthetic are present throughout the brand’s offerings. The brand’s logo, featuring the word “Obey” in bold letters with the image of Andre the Giant, is one of the most recognizable logos in streetwear.
| Year | Collaboration | Key Products |
|---|---|---|
| 2013 | Obey x Levi’s | Denim jacket, jeans, overalls |
| 2015 | Obey x Schott | Leather jacket, motorcycle jacket |
| 2017 | Obey x New Era | Baseball hat |
Overall, the Obey brand has successfully built a loyal following of fans who appreciate its unique blend of street art, counterculture, and political activism. The brand’s messages often aim to challenge the status quo and inspire individuals to think critically about the world around them.
Obey’s Target Market and Audience
Obey Clothing is a streetwear brand founded by artist Shepard Fairey in 2001. The brand has a unique blend of art, fashion, and politics, which appeals to a diverse group of consumers.
- Skateboarders and surfers
- Music enthusiasts
- Youths and young adults
The brand targets individuals who are socially aware, politically engaged, and culturally conscious. These individuals are looking for something more than just a piece of clothing – they are looking for a statement, a form of self-expression. Obey gives them the opportunity to express themselves in a unique and stylish way.
Obey’s designs often feature political and social commentary, making the brand attractive to those who are passionate about social justice and activism. Obey also collaborates with artists and musicians, which helps to expand its reach beyond just the streetwear community.
| Target Market | Target Audience |
|---|---|
| Youths and young adults | 18-34 year-olds who are socially conscious and politically active |
| Skateboarders and surfers | Those who engage in alternative sports and activities |
| Music enthusiasts | Those who are passionate about music and its impact on society |
Overall, Obey’s target market and audience are individuals who value art, culture, and social justice. The brand’s unique blend of style and substance appeals to a diverse group of consumers who want to make a statement through their clothing choices.
Obey’s signature designs and aesthetic
Obey Clothing is a streetwear brand that has been growing in popularity for the past couple of years. The brand has a unique design aesthetic that is recognizable from afar. Obey’s designs are inspired by vintage and classic art pieces, political propaganda, and pop culture references. The brand’s signature designs and aesthetic have become a staple in the streetwear community and are highly sought after by fashion enthusiasts.
- Obey’s signature designs include its iconic “Obey Giant” logo, which is a stylized image of Andre the Giant’s face with the word “Obey” written beneath it. This design represents the brand’s philosophy of questioning authority and promoting conscious thinking.
- The brand also features bold and graphic prints, such as its “Peace & Justice” series, which depicts powerful messages of activism and social justice. Obey’s designs often incorporate subtle references to political and social issues.
- Obey’s aesthetic is characterized by its use of muted earth tones and neutral colors such as olive green, khaki, navy blue, and black. The brand’s designs often feature clean and simple lines, which make them versatile and easy to incorporate into any outfit.
Obey’s designs and aesthetic are not limited to clothing and apparel. The brand also has a line of accessories, including hats, bags, and backpacks. These items feature the same signature designs and aesthetic as the clothing line, making them the perfect complement to any outfit.
Overall, Obey’s signature designs and aesthetic have made the brand a standout in the streetwear community. Its unique blend of political activism, pop culture references, and classic art pieces have created a brand identity that is unmistakable. With a range of products that includes clothing, accessories, and even home goods, Obey has something for everyone looking to add a touch of streetwear style to their wardrobe.
Collaborations with other brands and artists
Obey is known for its collaborations with other brands and artists, allowing them to bring their unique style to their products. Some notable collaborations include:
- Vans: Obey has collaborated with Vans on a number of occasions, most recently releasing a line of shoes featuring Obey’s signature prints.
- Levi’s: Obey teamed up with iconic denim brand Levi’s to create a limited run of denim jackets and jeans featuring Obey’s designs.
- Shepard Fairey: Of course, Obey’s founder Shepard Fairey has also collaborated with the brand on several occasions, bringing his distinctive street art style to their clothing and accessories.
In addition to collaborations with other brands, Obey has also worked with a number of artists to create limited edition products. These artists include Andre the Giant, Keith Haring, and Jean-Michel Basquiat. By partnering with other creatives, Obey is able to offer their customers unique and one-of-a-kind products that they can’t find anywhere else.
Obey’s sustainability and ethical practices
Obey Clothing is not just a streetwear brand, but it’s also committed to sustainable and ethical practices. Obey has taken a considerable step forward toward sustainability and is one of the frontrunners in the industry. Sustainability is one of their core values, and they have been actively taking steps to minimize the impact of their operations on the environment by adopting ethical business practices, using renewable resources, and minimizing their waste to reduce carbon emissions.
Let’s take a closer look at Obey’s sustainability and ethical practices:
- Use of eco-friendly materials: Obey is committed to using eco-friendly materials, such as organic cotton and recycled polyester, in their production processes. Clothes made from organic cotton are not only eco-friendly but also healthier for consumers as it’s free from harsh chemicals. Recycled polyester is another eco-friendly option for clothing as it’s made from recycled materials and can be repurposed multiple times.
- Reduction of water use: Obey has implemented water-saving technologies to reduce their water usage during production. They have invested in water treatment plants to ensure the water they release back into the environment is clean.
- Reducing carbon footprint: Obey has taken steps to reduce their carbon footprint by using renewable energy sources and opting for sustainable modes of transportation for their products. They have also implemented a zero-waste policy in their production processes, where they repurpose or recycle any waste they generate.
Obey’s commitment to sustainability does not just extend to their production processes but also affects their social responsibility to the workers who make their clothes. They have made a conscious effort to ensure that their factories have safe working conditions, fair wages, and proper working hours. In addition, they have partnered with various NGOs to support workers’ rights and to discourage child labor in the fashion industry.
Overall, Obey Clothing is a brand that stands for more than just stylish streetwear clothing; it’s a brand that exists to create a positive impact on the environment and people’s lives. Their dedication to sustainability, ethical practices, and social responsibility sets an excellent example for other brands to follow.
Sources:
| Source | Link |
|---|---|
| Obey’s sustainability mission statement | https://obeyclothing.com/pages/sustainability |
| Obey’s commitment to social responsibility | https://obeyclothing.com/pages/social-responsibility |
Obey’s Use of Social Media and Marketing Strategies
Obey Clothing is a popular streetwear brand that has been in the fashion industry for years. It has garnered a massive following across the world, and a part of Obey’s success is accredited to their use of social media and marketing strategies.
Obey understands the power of social media in today’s world and has leveraged it to its advantage. The brand has established a strong presence on various social media platforms, including Instagram, Twitter, and Facebook. With over 2 million followers on Instagram alone, Obey Clothing has built a dedicated community that engages with its content and buys their products.
Obey’s social media strategy centers around creating visually appealing content that aligns with the brand’s aesthetics. The images they post are crisp and high-quality, featuring their latest clothing line or collaborations. Additionally, they also use social media to create hype around their brand by sharing teasers and behind-the-scenes content of their upcoming collections. This strategy has proved successful in building excitement around their products and keeping their followers engaged.
Moreover, Obey also uses social media to collaborate with influencers and celebrities, further expanding their reach. They often collaborate with popular Instagram influencers who share their products and provide exclusive discounts to their followers. This not only helps in attracting new customers but also in building a stronger brand image.
Obey also has a strong marketing strategy that revolves around creating limited-edition pieces and collaborating with other brands. The brand has collaborated with various brands in the past, including Levi’s and Adidas, to create unique pieces that cater to a specific audience. Such collaborations help the brand reach new markets and create a buzz around their brand.
Obey’s Marketing Strategies
- Creating visually appealing content on their social media platforms to attract and engage users.
- Sharing teasers and behind-the-scenes content to create hype for upcoming collections.
- Collaborating with popular influencers and celebrities to expand reach and attract new customers.
Obey’s Marketing Collateral
Obey’s marketing collateral includes a range of materials, including print ads and videos. Their print ads feature their latest collection and are often featured in prominent fashion magazines like GQ and Vogue. Their videos, on the other hand, are creative and visually stunning, showcasing the brand’s aesthetics and latest designs.
| Key Marketing Collateral | Description |
|---|---|
| Print Ads | Featured in prominent fashion magazines like GQ and Vogue |
| Videos | Creative and visually stunning showcasing the brand’s aesthetics and latest designs |
Overall, Obey has established a strong brand image by using social media and marketing strategies to its advantage. The brand’s consistency in creating visually appealing content, collaborating with other brands, and expanding their reach through social media has helped them build a dedicated following and grow their sales.
Sales performance and revenue of Obey brand
Obey is a streetwear brand founded in 2001 by artist and designer Shepard Fairey. The brand has gained popularity over the years, especially among the youth market, for its edgy yet stylish clothing. Its products are available in various sizes and come in a myriad of styles, including tees, hoodies, and snapbacks. In recent years, Obey has expanded its product line to include sneakers, bags, and wallets.
One of the significant metrics of a business’s success is its sales performance and revenue. For Obey, the numbers show promise. According to a report by Statista, Obey’s revenue has been on a steady incline. In 2017, the brand earned approximately $18.9 million in revenue. By 2020, this number had increased to $28.7 million.
- 2017 revenue: $18.9 million
- 2018 revenue: $25.1 million
- 2019 revenue: $26.8 million
- 2020 revenue: $28.7 million
The revenue growth shows that Obey’s products are resonating with customers, and that is translating into sales. The brand attributes its success to its unique designs that are informed by Shepard Fairey’s art and political activism. Obey’s clothing appeals to people who want to make a statement, not just with their fashion choices but also with their politics.
Obey has also built a strong online presence, which has contributed to its sales performance. The brand’s website is user-friendly, and it features high-quality product images that accurately represent the clothing. Additionally, Obey is active on social media platforms such as Instagram, where it has over a million followers. By utilizing social media effectively, Obey can connect with potential customers and build brand loyalty.
| Year | Revenue (in millions) |
|---|---|
| 2017 | $18.9 |
| 2018 | $25.1 |
| 2019 | $26.8 |
| 2020 | $28.7 |
In conclusion, Obey is a brand that is making waves in the streetwear scene. Its growth in revenue over the years is evidence that the brand’s approach to design and marketing is resonating with customers. As Obey continues to expand its product offerings and refine its branding, it is likely that the brand’s sales performance will only continue to grow.
Obey’s Impact on Streetwear Culture
Obey Clothing is a clothing brand that was established by street artist and graphic designer Shepard Fairey. Founded in 2001, Obey has become a popular brand in streetwear culture, with its unique designs, bold graphics, and political messages.
- Obey’s Logo: The Obey logo, an image of Andre the Giant, was originally a sticker campaign created by Shepard Fairey in 1989. The logo became a symbol of disobedience and counterculture, which resonated with the streetwear community.
- Collaborations: Obey has collaborated with various brands and artists over the years, such as Vans, Adidas, and Keith Haring. These collaborations not only allowed Obey to expand its offerings but also helped to solidify its place in streetwear culture.
- Political Messages: Obey’s designs often incorporate political messages and social commentary. For instance, the “Make Art Not War” campaign and “Propaganda Engineering” collection are a few examples of Obey’s commitment to using fashion as a means to express political views.
Aside from the aforementioned points, Obey has also impacted streetwear culture through its limited-edition drops, comprehensive seasonal collections, and its impact on the overall aesthetic of streetwear. For many, Obey represents an ethos of rebellion, art, and self-expression.
Obey’s Iconic Designs
Obey’s designs are characterized by bold graphics, vibrant colors, and political messages. Some of Obey’s most iconic designs include:
- Shepard Fairey’s Obama “Hope” Poster: The iconic poster, created in support of Barack Obama’s 2008 presidential campaign, became a symbol of hope and change.
- The Andre the Giant Logo: The image of Andre the Giant, with the words “Obey” written in bold letters, remains a staple in streetwear culture.
- The “Giant Propaganda” Collection: The collection featured bold graphics and political messages, such as “We Are the People” and “Manufacturing Quality Dissent Since 1989.”
Obey’s Impact on Fashion
Obey has made a significant impact on the fashion industry, particularly when it comes to streetwear culture. The brand has helped to legitimize and commercialize streetwear, making it more accessible to a wider audience.
Furthermore, Obey’s collaborations with other brands have helped to foster a sense of community and collaboration within the industry.
| Impact | Description |
|---|---|
| Crossing Over to High Fashion | Obey has collaborated with high-end fashion brands such as Marc Jacobs, proving that streetwear can hold its own in the world of high fashion. |
| Streetwear on the Runway | The popularity of streetwear has resulted in an increase in streetwear-inspired collections from high-end brands, including Burberry and Gucci. |
| More Inclusivity | Streetwear has made fashion more inclusive by blurring gender lines and creating a space where people from different backgrounds can express themselves. |
Overall, Obey’s impact on streetwear culture has been significant, helping to legitimize and commercialize streetwear while also promoting a sense of social and political awareness within fashion.
Controversies Surrounding Obey Brand
Obey is one of the most prominent brands in the streetwear industry. However, it has not always been a smooth ride for Obey, as it has been caught up in various controversies that have brought its reputation into question. Here are some of the controversies surrounding the Obey brand:
- Plagiarism Accusations: In 2012, Obey was accused of plagiarism by a Japanese artist named Hiroki Nakamura. Nakamura claimed that Obey’s “Rise Above” artwork was a direct copy of his piece, “Fuck You All.” Obey denied the accusations, but the controversy raised questions about the originality of their designs.
- Political Stances: Obey is known for its political activism and the brand has been vocal about its stand against racism, sexism, and inequality. However, some people have criticized the brand for being too political and alienating customers who do not share their views.
- Counterfeit Merchandise: Like many popular brands, Obey has been a victim of counterfeiters who produce fake Obey merchandise to make a profit. This has not only cut into Obey’s profits but has also damaged their reputation, as customers are often unable to tell the difference between the real and fake merchandise.
- Allegations of Exploitation: There have been allegations that Obey has exploited their workers by paying them low wages and subjecting them to inhumane working conditions. These allegations have been denied by Obey, but they have still cast doubt on the ethical practices of the brand.
- Campaign Poster Controversy: In 2008, Obey created a controversial campaign poster for then-Democratic presidential candidate Barack Obama. The poster, which depicted Obama with the word “Hope” underneath, was criticized by some as being a symbol of blind faith in a politician. Others felt that the poster was an attempt by Obey to cash in on the Obama hype.
- Unethical Partnerships: In 2017, Obey faced criticism for its partnership with Uniqlo, a Japanese clothing company that was accused of labor violations in factories in China. Obey defended its decision to partner with Uniqlo, citing the company’s commitment to improving conditions for workers in its factories.
- Animal Rights: In 2015, Obey faced backlash from animal rights activists who accused the brand of promoting animal cruelty. The controversy arose after Obey released a collection that included items made from wool and leather. Activists pointed out that sheep and cows are often mistreated in the process of producing these materials.
- Cultural Appropriation: There have been accusations that Obey has engaged in cultural appropriation by using designs and motifs from other cultures without proper attribution. Critics argue that this practice is disrespectful and perpetuates harmful stereotypes.
- Sustainability: Obey has been criticized for not doing enough to promote sustainability in its operations. Critics argue that the fashion industry is a major contributor to environmental degradation, and that Obey should be doing more to reduce its impact on the planet.
These controversies have not gone unnoticed by consumers, and have led some people to question whether Obey is a brand that aligns with their values. While Obey has made efforts to address some of these issues, it remains to be seen whether the brand will be able to shake off its controversial reputation.
Future Plans and Goals for Obey Brand
Obey brand is a clothing line founded in 2001 by street artist Shepard Fairey. It is inspired by Fairey’s art and political activism, which focuses on anti-populist, anti-authoritarian messages of social justice and change. Obey’s products include graphic tees, hoodies, sweatshirts, jackets, and accessories. The brand is known for its unique and bold designs.
- Expansion of the Product Line: Obey plans to expand its product line to include more clothing and accessories for both men and women. The brand aims to offer a wider variety of products to cater to diverse customers’ preferences and interests.
- Collaborations: Obey’s future plans include collaborating with other artists, designers, and brands. The brand has already collaborated with well-known brands such as Levi’s, Nike, and Disney. Collaborations are an excellent way to bring new perspectives and audiences to the brand.
- International Expansion: Obey’s growth strategy includes expanding its presence globally. The brand has already gained popularity in Europe, Asia, and Australia. Expanding into new markets will help the brand diversify its revenue streams and reduce its dependence on the US market.
Obey’s commitment to social and political activism remains an integral part of its brand identity. The brand’s future plans include:
- Sustainable and Ethical Practices: Obey aims to implement sustainable and ethical practices in its supply chain. The brand is committed to reducing its carbon footprint and ensuring fair working conditions for its employees and suppliers.
- Supporting Social Causes: Obey’s future plans include supporting various social causes such as climate change, racial justice, and human rights. The brand plans to use its platform and influence to raise awareness and advocate for positive change.
To achieve its goals and remain competitive in the market, Obey will need to continuously evolve and adapt to new trends and consumer demands. The brand’s strategic plans and future goals are aligned with its core values of creativity, authenticity, and social change.
| Goals | Strategies |
|---|---|
| Expansion of the product line | Introduce more clothing and accessories for men and women |
| Collaborations | Partner with other artists, designers, and brands to reach new audiences |
| International Expansion | Expand into new markets and regions to reduce dependence on the US market |
| Sustainable and Ethical Practices | Implement sustainable and ethical practices in the supply chain to reduce the carbon footprint and ensure better working conditions |
| Supporting Social Causes | Use the brand’s platform to raise awareness and advocate for social causes such as climate change, racial justice, and human rights |
Obey’s future plans and goals reflect its commitment to creativity, authenticity, and social change. With these strategies in place, the brand aims to remain relevant and innovative in the market while staying true to its core values.
FAQs About Is Obey a Good Brand
1. Is Obey a well-known brand?
Yes, Obey is a popular streetwear brand that has gained recognition for its unique designs and high-quality clothing.
2. Are Obey products affordable?
Most Obey products fall within the mid-range price bracket, making them affordable to the average shopper.
3. Are Obey products worth the price tag?
Obey products are worth the price tag for their quality and style. They are also made to last, ensuring that you get your money’s worth.
4. Is the sizing accurate for Obey products?
Yes, Obey products are true to size for most individuals. However, it’s best to consult the brand’s size chart for the best fit.
5. Does Obey offer sustainable clothing?
Yes, Obey offers a range of sustainable clothing options, including recycled cotton and eco-friendly fabrics.
6. Can I find Obey products in physical stores?
Yes, Obey products are available in select retail shops across the United States and globally.
7. Is Obey a socially conscious brand?
Yes, Obey is committed to giving back to various charities and organizations, proving to be a socially conscious brand.
Closing Thoughts
Thank you for taking the time to read about Obey, one of the best streetwear brands out there today. With its unique designs and high-quality clothing, Obey has earned its reputation as a top streetwear brand. Not only are its products affordable, but they’re also worth the price tag and built to last. If you’re in search of fashion-forward apparel, be sure to check out Obey’s range of sustainable clothing. Thanks again for reading, and we hope to see you again soon!