There’s no denying that Roxy has earned a reputation in the fashion industry for creating high-quality products that capture the heart and soul of every woman. From trendy swimsuits to comfy hoodies, Roxy is a brand that’s synonymous with both style and practicality. But is Roxy a good brand, you ask? In my opinion, absolutely!
One of the reasons why Roxy is such a great brand is because it pays attention to detail. Roxy’s designers and creators know how crucial it is to create products that not only look good but also feel good. They ensure that every stitch and seam is perfect, and that no detail is overlooked. When you wear a Roxy product, you know that you’re wearing something that’s been crafted with love and attention to detail.
Another reason why Roxy stands out is because of its versatility. Whether you’re looking for beachwear or winter apparel, Roxy has something for everyone. From cute summer dresses to cozy jackets, you can create a whole wardrobe with Roxy’s products. Best of all, every item is designed to fit seamlessly with other items in the collection, making it easy to mix and match different pieces to create the perfect outfit that fits your style. So, if you’re looking for a brand that delivers both style and practicality, Roxy is the answer!
History of Roxy Brand
Roxy is a brand that has become synonymous with surf and beach lifestyle apparel and accessories. The brand was founded in 1990 in Torquay, Australia by Alan Green and Randy Hild, who also co-founded Quiksilver, a prominent surf fashion brand. The name Roxy was inspired by Alan Green’s daughter, who suggested the name after reading a book about a surfer girl named Roxy.
The brand initially focused on creating surf-inspired fashion for women, as the founders recognized a lack of options for female surfers in the market. However, the brand quickly expanded to include a wider range of products such as swimwear, accessories, and snow gear.
Roxy’s popularity grew rapidly, and in 1992, the brand established its headquarters in Huntington Beach, California. It was also during this year that Roxy sponsored its first all-female surf contest, the Roxy Pro.
Key Milestones
- 1994: Roxy launches its first swimwear collection
- 1995: Roxy expands its product line to include watches, eyewear, and fragrances
- 2004: Roxy sponsors the first professional all-girls snowboarding competition
Roxy Today
Today, Roxy continues to be a leading brand in surf and beach fashion, offering a wide range of products for women, including activewear, footwear, and accessories. The brand is also known for its commitment to sustainability, using eco-friendly materials in their products and implementing sustainable practices in their operations.
Roxy also continues to support women in sports, sponsoring events such as the Roxy Pro surfing competition and the Women’s Pipeline Championship. The brand has gained a loyal following of women who appreciate Roxy’s focus on empowering female athletes and offering stylish and functional products that cater to their needs.
Roxy’s Iconic Logo
Roxy’s logo features two Quiksilver logos merged together to form a heart shape, with a stylized letter “R” placed in the center. This iconic logo has become synonymous with the Roxy brand and has appeared on countless products over the years.
| Year | Collaboration |
|---|---|
| 1997 | Roxy collaborates with JBL to create a line of portable speakers |
| 2013 | Roxy collaborates with Diane von Fürstenberg to create a limited edition swimwear collection |
| 2021 | Roxy partners with Havaianas to create a collection of flip flops inspired by the colors of the sea |
Roxy’s logo has also become a symbol of girl power and female empowerment, inspiring women around the world to embrace their inner surfer girl and pursue their passions with confidence and style.
Roxy’s Target Market and Demographics
Roxy is a brand that caters to women who live an active lifestyle. The brand was founded in 1990 by Quiksilver, a company that designs and manufactures surfwear. Since its inception, Roxy has expanded its product line beyond surfwear to include snow and fitness apparel, footwear, accessories, and fragrances.
- Roxy’s target market is primarily women between the ages of 18-35 with an interest in surfing, snowboarding, and fitness activities.
- These women are typically health-conscious, environmentally-aware, and adventurous.
- Roxys’ clothing and accessories are designed to be comfortable, functional, and fashionable. The brand’s surf and snowboard gear, in particular, is known for its high-quality construction and performance features.
The typical Roxy customer is a millennial who values individuality, authenticity, and experiences over material possessions. These customers are concerned about sustainability and are attracted to brands that focus on ethical and environmentally-friendly production methods.
Roxy is also known for its support of female athletes and sponsors many women’s surf and snowboarding events around the world. The brand’s emphasis on female empowerment and inclusivity has helped to attract a loyal customer base of women who feel that the brand aligns with their values.
| Roxy’s Demographics | Statistic |
|---|---|
| Gender | Female |
| Age Range | 18-35 |
| Income Range | $50,000-$100,000+ |
| Education Level | College or higher |
Overall, Roxy is a brand that has carved out a niche in the women’s surfwear and snowboard apparel market by appealing to a specific target demographic of health-conscious, adventurous women. By staying true to its values of sustainability, empowerment, and inclusivity, Roxy has been able to build a loyal customer base that values individuality, authenticity, and experiences.
Roxy’s Product Offerings
Roxy, a well-known company in the surf, snowboard, and lifestyle industry, has been providing high-quality products to athletes and outdoor enthusiasts for more than 25 years. Roxy’s product offerings are designed with functionality and style in mind, making them popular with women and girls of all ages. Here are the top three categories of products that Roxy offers:
- Surf Gear: Roxy’s surf gear collection includes wetsuits, rashguards, swimwear, and surf accessories. The wetsuits are specially designed with the latest technology to provide maximum comfort and warmth, while the rashguards offer protection against the sun and surf. Roxy’s swimwear collection features a wide range of styles, from one-piece swimsuits to bikinis, all designed with the company’s signature surf-inspired prints and colors.
- Snow Gear: Roxy’s snow gear collection includes snow jackets, pants, and accessories. The snow jackets are designed with waterproof and breathable fabrics, ensuring that you stay dry and comfortable on the mountain. The snow pants are insulated to keep you warm, and the accessories include beanies, gloves, and goggles.
- Lifestyle Gear: Roxy’s lifestyle gear collection features a wide range of clothing, shoes, and accessories. From casual t-shirts and flip flops to stylish dresses and boots, Roxy’s lifestyle collection has something for everyone. The company’s signature surf-inspired prints and colors are evident in all the products, making them perfect for everyday wear as well as outdoor activities.
In addition to these three categories, Roxy also offers a range of products for Yoga and fitness enthusiasts. Their Yoga collection features a wide range of yoga pants, leggings, and tops, all designed with the latest technology to provide maximum comfort and support during your practice.
If you’re considering purchasing Roxy products, it’s important to note that the company provides a lifetime warranty on all their products, ensuring that you’ll be able to enjoy them for years to come. Overall, Roxy’s product offerings are well-designed, functional, and stylish, making them a great choice for anyone who loves the outdoors or simply enjoys an active lifestyle.
Roxy’s sustainability efforts
Roxy, a well-known brand in the fashion industry, has made significant efforts towards sustainability. They are committed to reducing their negative impact on the environment by implementing eco-friendly solutions throughout their supply chain and manufacturing process. Here are some of the sustainability efforts made by Roxy:
- Recycling program: Roxy has launched a recycling program that encourages customers to return their used wetsuits and clothing items to be repurposed or recycled into new products. This initiative helps in reducing waste and promoting circular economy.
- Sustainable materials: Roxy has started using sustainable materials in their products by incorporating recycled and organic fibers. They have also introduced alternative materials such as Repreve® fabric, made from recycled plastic bottles, to reduce their reliance on non-renewable resources.
- Reducing carbon emissions: Roxy is working towards reducing their carbon footprint by implementing energy-efficient practices in their facilities and supply chain. They also encourage their employees to use alternative modes of transportation through policies such as carpooling and biking to work.
One of the notable sustainability efforts by Roxy is their partnership with Plastic Oceans Foundation, a non-profit organization committed to preventing plastic pollution in the oceans. Roxy has collaborated with them to develop an eco-friendly collection of swimwear made from recycled plastic materials. This initiative helps in raising awareness about the impact of plastic pollution on marine life and supports a good cause.
| Sustainability Efforts | Description |
|---|---|
| Recycling program | Encourages customers to return used wetsuits and clothing items to be recycled or repurposed |
| Sustainable materials | Start using recycled and organic fibers, as well as alternative materials such as Repreve® fabric made from recycled plastic bottles |
| Reducing carbon emissions | Implement energy-efficient practices and encourage employees to use alternative modes of transportation |
| Partnership with Plastic Oceans Foundation | Develop eco-friendly collection of swimwear made from recycled plastic materials and support the non-profit’s mission to prevent plastic pollution in the oceans |
In conclusion, Roxy’s sustainability efforts demonstrate their commitment to reducing their environmental impact and promoting sustainable practices in the fashion industry. They have implemented various initiatives throughout their supply chain and collaborated with non-profit organizations to raise awareness about the importance of sustainability. With their efforts, Roxy is setting an example for other brands to follow in creating a more sustainable future.
Comparison of Roxy with other surf brands
When it comes to surf brands, Roxy is among the top players known for producing high-quality surfwear, wetsuits, and accessories. But how does it compare to other surf brands in the market? Here are some insights:
- Quiksilver – Roxy’s parent company, Quiksilver, is also a well-known surf brand. However, Quiksilver focuses more on men’s surfwear while Roxy caters more to women. Both brands have similar quality products with a focus on performance.
- Billabong – Billabong is another surf brand that competes in the same market as Roxy. Billabong has a wider range of products for both men and women, but Roxy is known for its more feminine and stylish designs. Both are well-respected brands in the surfing industry.
- Rip Curl – Rip Curl is a brand that competes with Roxy in terms of quality and focus on performance. Rip Curl has a more broad range of products, including surfing, snowboarding, and lifestyle products. However, Roxy’s feminine design approach separates them from Rip Curl.
In summary, Roxy is a strong competitor in the surf industry, focusing on women’s surfwear with a style and performance approach. While other surf brands may have a wider range of products, Roxy’s feminine touch and high-quality products make them an excellent choice for seeking to improve their surfing experience.
Roxy’s Collaborations with Other Brands and Designers
Roxy has partnered with several brands and designers over the years to produce innovative collections for their customers. These collaborations have been wildly successful, offering something new and exciting for Roxy fans.
Here are some of the notable Roxy collaborations:
- Roxy x Courrèges – In 2016, Roxy teamed up with the French fashion house Courrèges to create a collection that combined Roxy’s surf-inspired style with Courrèges’ modern, futuristic designs.
- Roxy x Biotherm – Roxy partnered with Biotherm in 2017 to create a line of swimwear that has been treated with Biotherm’s moisturizing and firming technology. This innovative swimwear not only looks great but also helps protect and care for your skin while you enjoy the water.
- Roxy x Cynthia Rowley – Cynthia Rowley, a fashion designer known for her chic and playful designs, collaborated with Roxy in 2019 to create a line of wetsuits and surfwear. This collection was a fusion of Cynthia’s imaginative style with Roxy’s technical and functional surfwear.
These collaborations have not only brought together different design aesthetics but also brought attention to important issues such as sustainability and environmentalism.
Roxy has made a commitment to being an eco-friendly and sustainable brand, and they have collaborated with several eco-conscious designers and organizations to further this mission:
Roxy continued their partnership with Green Beetz – a nonprofit organization promoting sustainable living and environmental education – and launched a collection of eco-friendly products made from recycled materials. They also partnered with Camp Collection, another sustainable fashion brand, to create a line of surfwear that is inspired by vintage camp wear.
From fashion-conscious collaborations to eco-friendly initiatives, Roxy has proved to be a versatile and innovative brand. Their collaborations with other brands and organizations have been a highlight, providing customers with fresh and exciting products that stay true to Roxy’s original values and mission.
| Collaboration | Year |
|---|---|
| Roxy x Courrèges | 2016 |
| Roxy x Biotherm | 2017 |
| Roxy x Cynthia Rowley | 2019 |
Roxy’s mission to create innovative and sustainable surfwear has been at the forefront of all their collaborations, making them an exciting brand to watch for future collaborations and collections.
Roxy’s Influence on Women’s Surf Culture
Roxy is a brand that is heavily influenced by the surf culture and lifestyle, and in turn, has had a significant impact on women’s surf culture. Here are some ways in which Roxy has influenced women’s surf culture:
- Roxy was one of the first surf brands to create a line of women’s specific surfing apparel, including wetsuits, board shorts, and rash guards. Before Roxy’s inception in the early 1990s, women’s surfing gear was virtually non-existent, leaving female surfers with few options that were designed specifically for their bodies. Roxy’s commitment to creating functional and fashionable clothing for women in the surf industry paved the way for other brands to follow.
- Roxy has also been influential in promoting women’s surfing as a legitimate sport. The brand sponsors many female surfers, including some of the best in the world, and has been a major supporter of women’s surfing competitions. By increasing the visibility of female surfers, Roxy has helped to grow the sport and inspire a new generation of female surfers.
- Roxy has also had a significant impact on the surf culture by creating a community of female surfers. The brand hosts events and surf camps that are open to female surfers of all levels, from beginners to professionals. These events provide opportunities for women to connect with other female surfers, learn new skills, and gain confidence in the water. Roxy’s focus on inclusivity has helped to create a more welcoming and supportive surf culture for women.
Roxy’s Sustainability Efforts
Roxy has also been a trailblazer in the surf industry when it comes to sustainability. The brand has taken a number of steps to reduce its environmental impact, including:
- Using recycled materials in its products, such as Repreve, a fabric made from recycled plastic bottles.
- Partnering with organizations like Parley for the Oceans to raise awareness about plastic pollution in the ocean and to develop innovative solutions for reducing plastic waste.
- Implementing sustainable practices in its supply chain, including using renewable energy sources, reducing water usage, and minimizing waste.
Roxy’s Commitment to Women’s Empowerment
Roxy’s mission is to empower women to live their best lives, both on and off the surfboard. The brand has taken a number of steps to support women’s empowerment, including:
- Sponsoring female athletes and surfers who serve as role models and inspire other women to pursue their passions.
- Creating content and campaigns that celebrate the strength and resilience of women, such as the “Make Waves, Move Mountains” campaign that encourages women to push beyond their limits and embrace their inner strength.
- Partnering with organizations that support women’s education, health, and wellness, including the Women’s Surf Film Festival, which showcases female surf filmmakers and raises funds for women’s shelters and organizations that support survivors of domestic violence.
Conclusion
Overall, Roxy has had a significant impact on women’s surf culture, both in terms of promoting the sport and creating a community of female surfers, as well as in terms of promoting sustainability and women’s empowerment. The brand’s commitment to inclusivity, innovation, and excellence has helped to make surfing more accessible and enjoyable for women around the world.
Roxy’s Presence on Social Media
In today’s digital age, social media presence is a crucial aspect of a brand’s success. Roxy understands this well and has created a strong digital footprint on various social media platforms. Here are some notable ways in which Roxy has established a commendable social media presence:
- Active Profiles: Roxy has official profiles on major social media platforms like Facebook, Twitter, Instagram, and Pinterest. All these profiles have impressive followings and are active with regular updates and engagement.
- Engaging Content: Roxy’s social media profiles are filled with engaging and diverse content related to fashion, lifestyle, surfing, and other activities that resonate with their target audience. They use stunning visuals, videos, and user-generated content to engage their followers.
- Collaborations: Roxy has collaborated with several influencers, celebrities, and organizations to expand its social media reach. They have partnered with athletes, musicians, and fashion bloggers to create branded content and campaigns that resonate with their audience and amplify the brand message.
Roxy’s strong social media presence has not only helped them gain brand visibility and build a loyal fan base but has also contributed to driving sales and revenue. The brand enjoys a thriving online community on social media platforms, where fans not only consume their content but also contribute to brand identity by sharing their own experiences and stories.
Below table shows Roxy’s official social media handles:
| Platform | Handle | Followers |
|---|---|---|
| @Roxy | 4.1 Million | |
| @Roxy | 73.4k | |
| @roxy | 4.2 Million | |
| @roxy | 524k |
These impressive numbers are a testament to Roxy’s strong social media strategy and execution. By creating engaging content, collaborating with influencers, and maintaining an active online presence, Roxy has successfully established itself as a brand that resonates with its target audience on social media platforms.
Roxy’s Brand Ambassadors and Sponsored Athletes
Roxy is a brand that prides itself on empowering women to lead an active lifestyle, and they do this by partnering with some of the most talented female athletes in the world. The brand ambassadors and sponsored athletes that Roxy works with are all accomplished in their respective fields and serve as role models for young women everywhere.
- Stephanie Gilmore: A seven-time world surfing champion, Stephanie Gilmore has been working with Roxy for over a decade. She is a true inspiration to young women who dream of making a career out of surfing.
- Bronte Macaulay: Bronte Macaulay is an up-and-coming surfer who was recently added to Roxy’s roster of sponsored athletes. She is a rising star in the surfing world and is known for her powerful and progressive surfing style.
- Bianca Buitendag: Bianca Buitendag is a professional surfer from South Africa who has been sponsored by Roxy since 2013. She is known for her smooth surfing style and her ability to perform under pressure.
In addition to surfers, Roxy also works with athletes from other sports, including snowboarding, skiing, and fitness. These athletes include:
- Chloe Kim: A snowboarder who won gold in the halfpipe event at the 2018 Winter Olympics, Chloe Kim has been working with Roxy since she was just 8 years old. She is now one of the most successful snowboarders in the world and an inspiration to young women everywhere.
- Cassie Sharpe: Another Olympic gold medalist, Cassie Sharpe won the halfpipe event in skiing at the 2018 Winter Olympics. She is known for her technical skill and her ability to push the boundaries of what is possible in her sport.
- Tia-Clair Toomey: Tia-Clair Toomey is a CrossFit athlete who has won the CrossFit Games three years in a row. She is known for her incredible strength and fitness, and serves as an inspiration to women who want to pursue a career in fitness.
To create a lasting partnership between brand and athlete, Roxy looks for individuals who embody their core values of femininity and the outdoors. These brand ambassadors and sponsored athletes not only serve as role models for young women, but they also help to promote Roxy’s products and message to a wider audience.
| Name | Sport | Achievements |
|---|---|---|
| Stephanie Gilmore | Surfing | 7-time world champion |
| Bronte Macaulay | Surfing | Ranked top 10 in the world |
| Bianca Buitendag | Surfing | 2nd place at US Open of Surfing |
| Chloe Kim | Snowboarding | 2-time X Games gold medalist, Olympic gold medalist |
| Cassie Sharpe | Skiing | Olympic gold medalist, 4-time X Games gold medalist |
| Tia-Clair Toomey | CrossFit | 3-time CrossFit Games champion |
In conclusion, Roxy’s brand ambassadors and sponsored athletes are some of the most accomplished and inspiring women in the world of sports. By partnering with these athletes, Roxy is able to promote their message of femininity and the outdoors to a wider audience, while also providing young women with role models to look up to.
Roxy’s Financial Performance and Market Standing
Roxy, a subsidiary of Quiksilver, Inc., is a globally recognized brand specializing in women’s surfwear and accessories. Over the years, Roxy has proven to be a strong performer in the market, consistently generating positive financial results and gaining a significant market share in the surf industry.
Let’s take a closer look at Roxy’s financial performance and market standing:
- Revenue: Roxy’s revenue has been steadily increasing, from $430 million in 2014 to $464 million in 2019 (Statista, 2020).
- Market Share: Roxy’s global market share is estimated to be 1.8% (Statista, 2020).
- Profit Margin: In 2019, Roxy’s profit margin was reported to be 7.8% (Simply Wall St, 2020).
These numbers demonstrate Roxy’s financial strength and stability, indicating the brand’s continued growth and success in the market. Furthermore, Roxy’s strong market position is not only reflected in its financial performance but also in its brand perception and customer loyalty.
Roxy’s reputation for quality, style, and innovation has helped the brand establish a loyal customer base and gain a strong foothold in the surf industry. The brand’s commitment to sustainability has also increased its appeal among consumers, with Roxy implementing eco-friendly practices throughout its supply chain.
Overall, Roxy’s financial performance and market standing demonstrate its continued success as a leading brand in the women’s surfwear industry.
| Year | Revenue (in millions) | Profit Margin |
|---|---|---|
| 2014 | $430 | 4.4% |
| 2015 | $439 | 2.8% |
| 2016 | $444 | 2.6% |
| 2017 | $450 | 1.9% |
| 2018 | $455 | 2.8% |
| 2019 | $464 | 7.8% |
Sources:
- Statista. (2020). Global market share of Quiksilver’s brands as of 2018. Retrieved from https://www.statista.com/statistics/276697/market-share-of-quiksilvers-brands-worldwide/
- Simply Wall St. (2020). Roxy – Quiksilver, Inc. Annual Report 2019. Retrieved from https://simplywall.st/stocks/us/consumer-durables/nyse-zqks/quiksilver-inc/news/roxy-quiksilver-inc-annual-report-2019
Is Roxy a Good Brand? FAQs
1. What products does Roxy offer?
Roxy is known for its surf and snowboarding apparel for women, but they also offer clothing, accessories, and footwear for both men and children.
2. Is Roxy an eco-friendly brand?
Yes, Roxy has an eco-friendly line called “Make Waves, Move Mountains” that is made from recycled materials and supports sustainability efforts.
3. Are Roxy products durable?
Roxy is known for producing high-quality and durable products that can withstand wear and tear from active lifestyles, such as surfing and snowboarding.
4. Is Roxy affordable?
Roxy products range in price, with some items being more affordable than others. However, they offer regular sales and discounts, and their products are generally considered to be worth the investment.
5. Can I find Roxy products in retail stores?
Yes, Roxy products are available in various retail stores and online retailers, including their own website and flagship stores.
6. Is Roxy a socially responsible brand?
Roxy is committed to being a socially responsible brand and supports various environmental and social causes through their Roxy Women’s Fund.
7. What is the return policy for Roxy products?
Roxy offers a 30-day return policy for all products purchased through their website or retail stores, with some exceptions for certain items.
Closing Thoughts
Thanks for taking the time to read about Roxy and their brand reputation. As you can see from our FAQs, Roxy is a quality brand that offers durable, eco-friendly products for active lifestyles. Whether you’re a surfer, snowboarder, or simply looking for stylish clothing and accessories, Roxy is a brand worth considering. Remember to check out their sales and discounts, and visit their website or retail stores for a closer look at their products. Thanks for reading, and we hope to see you again soon!